| United States Patent Application |
20070168465
|
| Kind Code
|
A1
|
|
Toppenberg; Larry W.
; et al.
|
July 19, 2007
|
Web Page Optimization Systems
Abstract
This invention relates to providing a system for improved web page
generation and display. More particularly this invention relates to
providing a system for dynamically creating web pages on demand, which
are can be indexed by Internet-based search engine indexing programs,
from contents stored in one or more databases. Further, index rankings
created from the dynamically created pages are optimized using random,
but contextually appropriate text replacement, within the web page URL
link references and web-page content, and source code ordering.
| Inventors: |
Toppenberg; Larry W.; (Chandler, AZ)
; Wilson; Craig J.; (Mesa, AZ)
; Hackney; Roger A.; (Tempe, AZ)
; Flatbush; Steve; (Chandler, AZ)
|
| Correspondence Name and Address:
|
STONEMAN LAW OFFICES, LTD
3113 NORTH 3RD STREET
PHOENIX
AZ
85012
US
|
| Serial No.:
|
614020 |
| Series Code:
|
11
|
| Filed:
|
December 20, 2006 |
| U.S. Current Class: |
709/218 |
| U.S. Class at Publication: |
709/218 |
| Intern'l Class: |
G06F 15/16 20060101 G06F015/16; D21F 1/00 20060101 D21F001/00 |
Claims
1) An Internet web-based method relating to providing program services, by
at least one web-services provider, to at least one plurality of web-site
operators of respectively at least one web site each, comprising the
steps of: a) uploading, by such at least one web-services provider,
content of at least one database, having information useful to each of
such plurality of such web-site operators; b) receiving, by such at least
one web-services provider, web-page content display parameters, relating
to such at least one web site, from such at least one web-site operator
of such plurality of such web-site operators; c) computer-generating, on
demand, using such received web-page content display parameters, at least
one web page containing at least some of such uploaded content for at
least one web-site operator of such plurality of such web site operators;
d) computer-generating, on demand, at least one uniform resource locator
relating to such at least one web page; and e) wherein such at least one
uniform resource locator comprises at least one web-search term relevant
to such at least one web page; f) computer-generating, on demand, at
least one anchor text relating to such at least one uniform resource
locator relating to such at least one web page; g) wherein such at least
one anchor text comprises such at least one web-search term relevant to
such at least one web page; and h) wherein such at least one uniform
resource locator is indexable by at least one Internet-based-indexing
computer program.
2) The Internet web-based method according to claim 1 wherein at least
some of such uploaded content represents real properties offered for
sale.
3) The Internet web-based method according to claim 2 wherein at least
some of such uploaded content represents real properties offered for
rent.
4) The Internet web-based method according to claim 1 further comprising
the steps of: a) receiving, by such at least one web-services provider,
web-page static content from each of such plurality of such web-site
operators; b) wherein such web-page static content contains at least one
replaceable term; c) creating, by at least one web-services provider, at
least one web-search keyword list on behalf of each of such plurality of
such web-site operators; and d) wherein such at least one web-search
keyword list comprises such at least one web-search term; e) replacing,
on demand, such at least one replaceable term, with such at least one
web-search term; f) wherein such at least one web-search term is selected
from such at least one web-search keyword list.
5) The Internet web-based method according to claim 1 further comprising
the step of arranging web-page source code order relating to such at
least one plurality of computer-generated web-pages for
search-engine-optimizing indexing by such at least one Internet-based
indexing program.
6) The Internet web-based method according to claim 1 wherein such
computer-generating steps for each such web page of such plurality of web
pages are performed by exactly one set of computer programming logic.
7) The Internet web-based method according to claim 6 comprising the steps
of: a) preventing indexing, by such at least one Internet-based indexing
program, of such at least one computer-generated web page before
associating such web-page static content with such at least one
computer-generated web page; b) associating such web-page static content
with such at least one computer-generated web page; and c) permitting
indexing, by such at least one Internet-based indexing program, of such
at least one computer-generated web page after associating web-page
static content with such at least one computer-generated web page; d)
wherein such at least one computer-generated web page, is indexed by such
at least one Internet-based-indexing computer program, as unique.
8) The Internet web-based method according to claim 1 further comprising
the steps of: a) determining, automatically, such content of each such
web page of such plurality of web pages to be generated; b) wherein such
determining is based on at least one domain name portion of such at least
one uniform resource locator relating to such at least one web page; c)
selecting such at least one web-search term such at least one web-search
keyword list; d) inserting, programmatically, such selected at least one
web-search term as at least one meta-tag into each such web page of such
plurality of web pages; e) inserting, programmatically, such selected at
least one web-search term into at least one web page heading relating to
each such web page of such plurality of web pages; f) inserting,
programmatically, such selected at least one web-search term into at
least one page title relating to each such web page of such plurality of
web pages; and g) inserting, programmatically, such selected at least one
web-search term as at least one alt tag into each such web page of such
plurality of web pages; h) wherein such selected at least one web-search
term is relevant to such content of each such web page of such plurality
of web pages; and i) wherein such at least one web-search term is
selected based on its selection frequency.
9) The Internet web-based method according to claim 1 further comprising
the steps of: a) offering such program services to at least one web-site
operator of such plurality of web-site operators; b) performing such
program services by such at least one web-services provider on behalf of
such at least one web-site operator of such plurality of web-site
operators; c) receiving payment for such program services, by such at
least one web-services provider from such at least one web-site operator
of such plurality of web-site operators.
10) The Internet web-based method according to claim 1 wherein at least
some of such uploaded content represents real properties offered for
rent.
11) The Internet web-based method according to claim 1 wherein at least
some of such uploaded content represents real properties offered
exclusively.
12) The Internet web-based method according to claim 1 wherein at least
some of such web-page content display parameters are useable to define a
hierarchy of themed content.
13) The Internet web-based method according to claim 12 wherein such
hierarchy of themed content comprises a hierarchy of categories of real
estate listings.
14) The Internet web-based method according to claim 1 further comprising
the steps of: a) in exchange for a received link, providing a link for a
web page associated with a particular one of such at least one web site;
b) wherein such provided link is different from a previously provided
link for the same web site.
15) The Internet web-based method according to claim 14 wherein such
provided link is provided randomly from a list of links.
16) The Internet web-based method according to claim 14 wherein such
provided link is provided according to an assigned selection weighting.
17) The Internet web-based method according to claim 14 further comprising
the step of: a) providing text information along with such provided link;
b) wherein such provided text information is different from previously
provided text information.
18) A computer program system, relating to computer generation of at least
one plurality of web pages within at least one plurality of web sites on
behalf of at least one plurality of web-site operators comprising: a) at
least one first computer processor adapted to receive data-based
information useful to each of such plurality of such web-site operators;
b) at least one first computer database storage adapted to store such
received data-based information in at least one first database; c) at
least one first computer interface adapted to receive web-page-content
display parameters, relating to such at least one web site of such
plurality of such web sites; d) at least one second computer database
adapted to store such received web-page-content display parameters in at
least one second database; e) at least one second computer processor
adapted to generate, on demand, using such received web-page-content
display parameters, at least one web page containing at least some of
such received data-based information; f) at least one third computer
processor adapted to generate, on demand, at least one least one uniform
resource locator relating to such at least one web page; g) wherein such
at least one uniform resource locator comprises at least one first
web-search term relevant to such received data-based information; and h)
at least one fourth computer processor adapted to generate, on demand, at
least one anchor text relating to such at least one uniform resource
locator relating to such at least one web page; i) wherein such at least
one anchor text comprises such at least one web-search term relevant to
such at least one web page; and j) wherein such at least one uniform
resource locator is indexable by at least one Internet-based-indexing
program.
19) The computer program system according to claim 18 wherein at least
some of such received data-based information represents real properties
offered for sale.
20) The computer program system according to claim 19 wherein at least
some of such received data-based information represents real properties
offered for rent.
21) The computer program system according to claim 18 further comprising:
a) at least one second computer interface adapted to for receive web-page
static content from at least one web-site operator of such plurality of
such web-site operators; b) wherein such web-page static content contains
at least one replaceable term; c) third computer interface adapted to
receive at least one specific web-search keyword list on behalf of each
of such plurality of such web-site operators; d) wherein such web-search
keyword list comprises at least one web-search term; e) at least one
fifth computer processor adapted to replace, on demand, such at least one
replaceable term, with such at least one web-search term; and f) wherein
such at least one web-search term is selected from such at least one
web-search keyword list.
22) The computer program system according to claim 18 further comprising:
a) at least one sixth computer processor adapted to determine,
automatically, such content of each such web page of such plurality of
web pages to be generated; b) wherein such determining is based on at
least one domain name portion of such at least one uniform resource
locator relating to such at least one web page; c) at least one seventh
computer processor adapted to select such at least one web-search term
from such at least one web-search keyword list; d) at least one eighth
computer processor adapted to insert, automatically, such selected at
least one web-search term as at least one meta-tag into each such web
page of such plurality of web pages; e) at least one ninth computer
processor adapted to insert, programmatically, such selected at least one
web-search term into at least one web page heading relating to each such
web page of such plurality of web pages; f) at least one tenth computer
processor adapted to insert, programmatically, such selected at least one
web-search term into at least one page title relating to each such web
page of such plurality of web pages; and g) at least one eleventh
computer processor adapted to insert, programmatically, such selected at
least one web-search term as at least one alt tag into each such web page
of such plurality of web pages; h) wherein such selected at least one
web-search term is relevant to such content of each such web page of such
plurality of web pages; and i) wherein such at least one web-search term
is selected based on its selection frequency. j)
23) The computer program system according to claim 18 further comprising:
a) at least one twelfth computer processor adapted to prevent indexing,
by such at least one Internet-based indexing program, of such at least
one computer-generated web page before associating such web-page static
content such at least one computer-generated web page; b) at least one
thirteenth computer processor adapted to associate such web-page static
content with such at least one computer-generated web page; and c) at
least one fourteenth computer processor adapted to permit indexing, by
such at least one Internet-based indexing program, of such at least one
computer-generated web page after associating web-page static content
with such at least one computer-generated web page; d) wherein such at
least one computer-generated web page, is indexed by such at least one
Internet-based-indexing computer program, as unique.
24) The computer program system according to claim 18 wherein at least
some of such received data-based information represents real properties
offered for rent.
25) The computer program system according to claim 18 further comprising:
a) at least one fifteenth computer processor adapted to provide, for a
received link, a web page associated with a particular one of such
plurality of web sites; b) wherein such provided link is different from a
previously provided link for the same web site.
26) The computer program system according to claim 25 wherein such
provided link is provided randomly from a list of links.
27) The computer program system according to claim 25 wherein such
provided link is provided according to an assigned selection weighting.
28) The computer program system according to claim 25 further comprising:
a) at least one sixteenth computer processor adapted to provide text
information along with such provided link; b) wherein such provided text
information is different from previously provided text information.
29) A computer system, relating to automated generation of at least one
uniform resource locator, relating to at least one data record stored in
at least one database, on behalf of at least one web-site operator of at
least one plurality of web-site operators comprising: a) at least one
first computer processor adapted to receive at least one data record
comprising information useful to at least one of such plurality of such
web-site operators; b) at least one first database adapted to store such
at least one received data record in at least one database; c) at least
one first computer interface adapted to receive at least one web-site
operator specific web-search keyword list; d) wherein such at least one
web-site operator specific web-search keyword list comprises at least one
web-search term; e) at least one second computer processor adapted to
substantially automatically construct at least one uniform resource
locator, referring to at least one web page for displaying such at least
one stored data record; f) wherein such constructed at least one uniform
resource locator comprises at least one randomly selected web-search term
relating to each such at least one web page; g) at least one third
computer processor adapted to substantially automatically construct at
least one anchor text relating to such constructed at least one uniform
resource locator relating to such at least one web page; h) wherein such
at least one anchor text comprises such at least one web-search term
relevant to such at least one web page; and i) wherein such at least one
uniform resource locator is indexable by at least one
Internet-based-indexing computer program.
30) The computer system according to claim 29 further comprising: a) at
least one fourth computer processor adapted to receive at least one
web-page request based on such at least one constructed uniform resource
locator; and b) at least one fifth computer processor adapted to generate
at least one set of web-page source code, relating to such at least one
received uniform resource locator, usable by at least one web browser for
displaying such at least one web page having at least one data record
retrieved from at least one data base; c) wherein such at least one set
of web-page source code order is arranged for search-engine-optimizing
indexing by such at least one Internet-based indexing program.
31) The computer system according to claim 29 further comprising: a) at
least one second computer interface adapted to receive web-page content
display parameters; b) at least one second database adapted to store such
web-page content display parameters, relating to each such at least one
web site, from each of such plurality of such web-site operators; c) at
least one second computer interface adapted to receive web-page static
content from such at least one web-site operator; d) at least one third
database adapted to store such web-page static content in at least one
database; e) wherein such web-page static content contains at least one
replaceable term; f) at least one sixth computer processor adapted to
replace, on demand, such at least one replaceable term, with such at
least one web-search term; g) wherein such at least one web-search term
is randomly selected from such at least one web-site operator specific
keyword list; and h) at least one seventh computer processor adapted to
generate at least one set of source code, related to such at least one
received uniform resource locator, usable by at least one web browser for
displaying at least one web page having at least some static content
retrieved from at least one data base.
32) A computer system, relating to automatic generation of at least one
static uniform resource locator referencing at least one dynamic web page
on behalf of at least one web-site operator comprising: a) at least one
first computer processor adapted to receive dynamic web-page content
useful to such at least one web-site operator; b) at least one first
database adapted to store such received dynamic web-page content in at
least one first database; c) at least one second computer processor
adapted to select at least some dynamic web-page content; d) at least one
third computer processor adapted to select at least one keyword relating
to such selected at least some dynamic web-page content; and e) at least
one fourth computer processor adapted to construct such at least one
static uniform resource locator referencing such selected at least some
dynamic web-page content; and f) wherein such constructed at least one
static uniform resource locator comprises such at least one keyword
relating to such selected at least some dynamic web-page content; and g)
wherein such constructed at least one static uniform resource locator
contains at least one database search argument relating to selecting such
selected at least some dynamic web-page content from such at least one
first database; h) at least one fifth computer processor adapted to
construct at least one anchor text relating to such constructed at least
one static uniform resource locator; i) wherein such at least one anchor
text comprises such at least one keyword relating to such selected at
least some dynamic web-page content; and j) wherein such constructed at
least one static uniform resource locator is indexable by at least one
Internet-based-indexing program.
33) The computer system according to claim 32 wherein such second computer
processor adapted to select at least some dynamic web-page content
comprises: a) at least one sixth computer processor adapted to receive
web-page-content display parameters for such at least one web site from
such at least one web-site operator; b) at least one second database
adapted to store such received web-page-content display parameters in at
least one second database; c) at least one seventh computer processor
adapted to receive keywords related to such at least one web site on
behalf of such at least one web-site operator; d) at least one third
database adapted to store such received keywords in at least one third
database; and e) at least one eighth computer processor adapted to
select, using such stored display parameters, such at least some dynamic
web-page content. f)
34) The computer system according to claim 32 further comprising a) at
least one ninth computer processor adapted to receive at least one
dynamic web-page request, using such constructed at least one static
uniform resource locator, for such selected dynamic web-page content; and
b) at least one tenth computer processor adapted generate requested such
at least one dynamic web-page from such selected at least some web-page
content.
35) A method relating to search engine optimization relating to computer
generation of at least one plurality of dynamic web pages within at least
one plurality of web sites on behalf of at least one plurality of
web-site operators comprising the steps of: a) identifying web-content
indexing methods of web-content indexing entities; b) adapting web site
computer generation methods to optimize web-content indexing results for
such computer generated web pages within such at least one plurality of
web sites; c) computer generating at least one static uniform resource
locator referencing such at least one dynamic web page of such plurality
of dynamic web pages; d) wherein such at least one static uniform
resource locator comprises at least one database query argument for
selecting at least some dynamic content; e) wherein such at least one
static uniform resource locator comprises at least one indexable keyword
relating to such selected dynamic content; f) computer generating such at
least one dynamic web page; g) wherein such at least one dynamic web page
comprises such selected dynamic content; h) wherein such at least one
dynamic web page comprises static content; i) wherein such static content
contains at least one replaceable term; j) identifying at least one
plurality of keywords using latent semantic analysis of such static
content; k) selecting, at least on keyword of such identified plurality
of keywords; l) replacing such at least one replaceable term with
selected such at least one keyword; m) re-phrasing at least one anchor
text referring to such at least one static uniform resource locator on
selected such at least one dynamic web page using such at least one
keyword; i) wherein such at least one keyword is relevant to such dynamic
content, and ii) wherein such at least one keyword is relevant to such
static content; n) arranging source code relating to generated such at
least one dynamic web page for search-engine-optimizing indexing by such
at least one Internet-based indexing program; o) inserting,
programmatically, at least one meta-tag into generated such at least one
dynamic web page; i) wherein such at least one meta-tag comprises at
least one keyword, ii) wherein such at least one keyword is relevant to
such dynamic content of generated such at least one dynamic web page,
iii) wherein such at least one keyword is relevant to such static content
of generated such at least one dynamic web page; p) inserting,
programmatically, at least one web-page heading into generated such at
least one dynamic web page; i) wherein such at least one web-page heading
comprises at least one keyword, ii) wherein such at least one keyword is
relevant to such dynamic content of generated such at least one dynamic
web page, iii) wherein such at least one keyword is relevant to such
static content of generated such at least one dynamic web page; q)
inserting, programmatically, at least one web-page title into generated
such at least one dynamic web page; i) wherein such at least one web-page
title comprises at least one keyword, ii) wherein such at least one
keyword is relevant to such dynamic content of generated such at least
one dynamic web page, iii) wherein such at least one keyword is relevant
to such static content of generated such at least one dynamic web page;
r) inserting, programmatically, at least one alt tag into generated such
at least one dynamic web page; i) wherein such at least one web-page
title comprises at least one keyword, ii) wherein such at least one
keyword is relevant to such dynamic content of generated such at least
one dynamic web page, iii) wherein such at least one keyword is relevant
to such static content of generated such at least one dynamic web page;
s) preventing indexing, by such at least one Internet-based indexing
program, of such at least one dynamic web page before associating
descriptive content provided by such at least one web-site operator with
such at least one static uniform resource locator referencing such at
least one dynamic web page; t) associating such descriptive content
provided by such at least one web-site operator with such at least one
static uniform resource locator referencing such at least one dynamic web
page; and u) permitting indexing, by such at least one Internet-based
indexing program, of such at least one dynamic web page after associating
descriptive content provided by such at least one web-site operator with
such at least one static uniform resource locator referencing such at
least one dynamic web page.
36) An Internet web-based method relating to providing program services,
by at least one web-services provider, to at least one plurality of
web-site operators of respectively at least one web site each, comprising
the steps of: a) uploading, by such at least one web-services provider,
content of at least one database, having information useful to each of
such plurality of such web-site operators; b) receiving, by such at least
one web-services provider, web-page content display parameters, relating
to such at least one web site, from such at least one web-site operator
of such plurality of such web-site operators; c) computer-generating, on
demand, using such received web-page content display parameters, at least
one web page containing at least some of such uploaded content for at
least one web-site operator of such plurality of such web site operators;
d) computer-generating, on demand, at least one uniform resource locator
relating to such at least one web page; and e) wherein such at least one
uniform resource locator comprises at least one web-search term relevant
to such at least one web page; f) wherein such at least one uniform
resource locator is indexable by at least one Internet-based-indexing
computer program.
37) A computer system, relating to computer generation of at least one
plurality of web pages within at least one plurality of web sites on
behalf of at least one plurality of web-site operators comprising: a) at
least one first computer processor adapted to receive data-based
information useful to each of such plurality of such web-site operators;
b) at least one first computer database adapted to store such received
data-based information in at least one first database; c) at least one
first computer interface adapted to receive web-page-content display
parameters, relating to such at least one web site of such plurality of
such web sites; d) at least one second computer database adapted to store
such received web-page-content display parameters in at least one second
database; e) at least one second computer processor adapted to generate,
on demand, using such received web-page-content display parameters, at
least one web page containing at least some of such received data-based
information; f) at least one third computer processor adapted to
generate, on demand, at least one least one uniform resource locator
relating to such at least one web page; g) wherein such at least one
uniform resource locator comprises at least one first web-search term
relevant to such received data-based information; and h) wherein such at
least one uniform resource locator is indexable by at least one
Internet-based-indexing program.
Description
CROSS-REFERENCE TO RELATED APPLICATION
[0001] The present application is related to and claims priority from
prior provisional application Ser. No. 60/753,667, filed Dec. 22, 2005,
entitled "WEB PAGE OPTIMIZATION SYSTEMS", prior provisional application
Ser. No. 60/783,673, filed Mar. 17, 2006, entitled "WEB PAGE OPTIMIZATION
SYSTEMS", and prior provisional application Ser. No. 60/800,236, filed
May 12, 2006, entitled "WEB PAGE OPTIMIZATION SYSTEMS, the contents of
each of which are incorporated herein by this reference and are not
admitted to be prior art with respect to the present invention by the
mention in this cross-reference section.
BACKGROUND
[0002] This invention relates to providing a system for improved web page
generation and display. More particularly this invention relates to
providing a system for creating multiple web sites, each having unique,
dynamic web pages that can be indexed by Internet-based search engine
indexing programs, from content stored in one database. Further, index
rankings created from the dynamically created pages are optimized by:
contextually appropriate, automatically generated text in anchor text on
landing pages, page titles, headings, body text, alt tags and meta-tags;
automatic replacement of variables within static web-page content; and
source code ordering.
[0003] Typically, search engine indexing programs (e.g., spiders) work
very well to index web sites with static HTML pages. They do not do well
with dynamically generated web sites/web pages. The indexing programs are
sophisticated enough to ignore the database query strings embedded in a
uniform resource locator which are necessary to retrieve the desired
information and create a dynamic web page for a user. These query strings
represent variable content to the spider and therefore are not considered
valid for indexing.
[0004] Thus, a great need exists for a system capable of effectively
automating creation of dynamic web pages with variable content that are
indexable by spiders.
OBJECTS AND FEATURES OF THE INVENTION
[0005] A primary object and feature of the present invention is to provide
a system for creating, on demand, search engine optimized web pages from
database content that can be indexed by search engine indexing programs.
[0006] It is a further object and feature of the present invention to
provide such a system that optimizes search engine index rankings of web
pages created on-demand through contextually appropriate random
replacement of terms within the content of each web page.
[0007] It is a further object and feature of the present invention to
provide such a system that supports automated creation of multiple search
engine optimized web sites and related web pages using a single set of
application source code.
[0008] It is a further object and feature of the present invention to
provide such a system that supports on-demand creation of multiple web
sites and related web pages from essentially one content database,
without creating duplicate web pages across multiple sites.
[0009] It is a further object and feature of the present invention to
provide such a system that supports generating of spider-indexable
universal resource locators with imbedded database query arguments.
[0010] It is a further object and feature of the present invention to
provide such a system that accumulates web page requests and related
information associated with each real property.
[0011] It is a further object and feature of the present invention to
provide such a system that supports automatically controlling
spider-indexing of generated web pages.
[0012] It is a further object and feature of the present invention to
provide such a system that orders the generated web page source code in a
manner that further optimizes index rankings of web pages created
on-demand.
[0013] A further primary object and feature of the present invention is to
provide such a system that is efficient, inexpensive, and handy. Other
objects and features of this invention will become apparent with
reference to the following descriptions.
SUMMARY OF THE INVENTION
[0014] In accordance with a preferred embodiment hereof, this invention
provides an Internet web-based method relating to providing program
services, by at least one web-services provider, to at least one
plurality of web-site operators of respectively at least one web site
each, comprising the steps of: uploading, by such at least one
web-services provider, content of at least one database, having
information useful to each of such plurality of such web-site operators;
receiving, by such at least one web-services provider, web-page content
display parameters, relating to such at least one web site, from such at
least one web-site operator of such plurality of such web-site operators;
computer-generating, on demand, using such received web-page content
display parameters, at least one web page containing at least some of
such uploaded content for at least one web-site operator of such
plurality of such web site operators; computer-generating, on demand, at
least one uniform resource locator relating to such at least one web
page; and wherein such at least one uniform resource locator comprises at
least one web-search term relevant to such at least one web page;
computer-generating, on demand, at least one anchor text relating to such
at least one uniform resource locator relating to such at least one web
page; wherein such at least one anchor text comprises such at least one
web-search term relevant to such at least one web page; and wherein such
at least one uniform resource locator is indexable by at least one
Internet-based-indexing computer program. Moreover, it provides such an
internet web-based method wherein at least some of such uploaded content
represents real properties offered for sale. Additionally, it provides
such a Internet web-based method wherein at least some of such uploaded
content represents real properties offered for rent. Also, it provides
such a Internet web-based method further comprising the steps of:
receiving, by such at least one web-services provider, web-page static
content from each of such plurality of such web-site operators; wherein
such web-page static content contains at least one replaceable term;
creating, by at least one web-services provider, at least one web-search
keyword list on behalf of each of such plurality of such web-site
operators; and wherein such at least one web-search keyword list
comprises such at least one web-search term; replacing, on demand, such
at least one replaceable term, with such at least one web-search term;
wherein such at least one web-search term is selected from such at least
one web-search keyword list. In addition, it provides such a Internet
web-based method further comprising the step of arranging web-page source
code order relating to such at least one plurality of computer-generated
web-pages for search-engine-optimizing indexing by such at least one
Internet-based indexing program. And, it provides such a Internet
web-based method wherein such computer-generating steps for each such web
page of such plurality of web pages are performed by exactly one set of
computer programming logic. Further, it provides such a Internet
web-based method comprising the steps of: preventing indexing, by such at
least one Internet-based indexing program, of such at least one
computer-generated web page before associating such web-page static
content such at least one computer-generated web page; associating such
web-page static content with such at least one computer-generated web
page; and permitting indexing, by such at least one Internet-based
indexing program, of such at least one computer-generated web page after
associating web-page static content with such at least one
computer-generated web page; wherein such at least one computer-generated
web page, is indexed by such at least one Internet-based-indexing
computer program, as unique. Even further, it provides such a Internet
web-based method further comprising the steps of: determining,
automatically, such content of each such web page of such plurality of
web pages to be generated; wherein such determining is based on at least
one domain name portion of such at least one uniform resource locator
relating to such at least one web page; selecting such at least one
web-search term such at least one web-search keyword list; inserting,
programmatically, such selected at least one web-search term as at least
one meta-tag into each such web page of such plurality of web pages;
inserting, programmatically, such selected at least one web-search term
into at least one web page heading relating to each such web page of such
plurality of web pages; inserting, programmatically, such selected at
least one web-search term into at least one page title relating to each
such web page of such plurality of web pages; and inserting,
programmatically, such selected at least one web-search term as at least
one alt tag into each such web page of such plurality of web pages;
wherein such selected at least one web-search term is relevant to such
content of each such web page of such plurality of web pages; and wherein
such at least one web-search term is selected based on its selection
frequency. Moreover, it provides such a Internet web-based method further
comprising the steps of: offering such program services to at least one
web-site operator of such plurality of web-site operators; performing
such program services by such at least one web-services provider on
behalf of such at least one web-site operator of such plurality of
web-site operators; receiving payment for such program services, by such
at least one web-services provider from such at least one web-site
operator of such plurality of web-site operators. Additionally, it
provides such a Internet web-based method wherein at least some of such
uploaded content represents real properties offered for rent. Also, it
provides such an Internet web-based method wherein at least some of such
uploaded content represents real properties offered exclusively. Further,
it provides such an Internet web-based method wherein at least some of
such web-page content display parameters are useable to define a
hierarchy of themed content. Still further, it provides that such
web-page content display parameters wherein such hierarchy of themed
content comprises a hierarchy of categories of real estate listings. In
addition, it provides such an Internet web-based method further
comprising the steps of: in exchange for a received link, providing a
link for a web page associated with a particular one of such at least one
web site, wherein such provided link is different from a previously
provided link for the same web-site. Also, it provides that such provided
link is provided randomly from a list of links. And, it provides that
such provided link is provided according to an assigned selection
weighting. Also, it provides such an Internet web-based method further
comprises the steps of providing text information along with such
provided link wherein such provided text information is different from
previously provided text information.
[0015] In accordance with another preferred embodiment hereof, this
invention provides a computer system, relating to computer generation of
at least one plurality of web pages within at least one plurality of web
sites on behalf of at least one plurality of web-site operators
comprising: first computer processor means for receiving data-based
information useful to each of such plurality of such web-site operators;
first computer database storage means for storing such received
data-based information in at least one first database; first computer
interface means for receiving web-page-content display parameters,
relating to such at least one web site of such plurality of such web
sites; second computer database means for storing such received
web-page-content display parameters in at least one second database;
second computer processor means for generating, on demand, using such
received web-page-content display parameters, at least one web page
containing at least some of such received data-based information; third
computer processor means for generating, on demand, at least one least
one uniform resource locator relating to such at least one web page;
wherein such at least one uniform resource locator comprises at least one
first web-search term relevant to such received data-based information;
and fourth computer processor means for generating, on demand, at least
one anchor text relating to such at least one uniform resource locator
relating to such at least one web page; wherein such at least one anchor
text comprises such at least one first web-search term relevant to such
at least one web page; and wherein such at least one uniform resource
locator is indexable by at least one Internet-based-indexing program.
Also, it provides such a computer system wherein at least some of such
received data-based information represents real properties offered for
sale. In addition, it provides such a computer system wherein at least
some of such received data-based information represents real properties
offered for rent. And, it provides such a computer system further
comprising: second computer interface means for receiving web-page static
content from at least one web-site operator of such plurality of such
web-site operators; wherein such web-page static content contains at
least one replaceable term; third computer interface means for receiving
at least one web-search keyword list on behalf of each of such plurality
of such web-site operators; wherein such at least one web-search keyword
list comprises at least one web-search term; fifth computer processor
means for replacing, on demand, such at least one replaceable term, with
such at least one web-search term; and wherein such at least one
web-search term is selected from such at least one web-search keyword
list. Further, it provides such a computer system further comprising:
sixth computer processor means for preventing indexing, by such at least
one Internet-based indexing program, of such at least one
computer-generated web page before associating such web-page static
content such at least one computer-generated web page; seventh computer
processor means for associating such web-page static content with such at
least one computer-generated web page; and eighth computer processor
means for permitting indexing, by such at least one Internet-based
indexing program, of such at least one computer-generated web page after
associating web-page static content with such at least one
computer-generated web page; wherein such at least one computer-generated
web page, is indexed by such at least one Internet-based-indexing
computer program, as unique. Even further, it provides such a computer
system further comprising: ninth computer processor means for
determining, automatically, such content of each such web page of such
plurality of web pages to be generated; wherein such determining is based
on at least one domain name portion of such at least one uniform resource
locator relating to such at least one web page; tenth computer processor
means for selecting such at least one web-search term from such at least
one web-search keyword list; eleventh computer processor means for
inserting, automatically, such selected at least one web-search term as
at least one meta-tag into each such web page of such plurality of web
pages; twelfth computer processor means for inserting, programmatically,
such selected at least one web-search term into at least one web page
heading relating to each such web page of such plurality of web pages;
thirteenth computer processor means for inserting, programmatically, such
selected at least one web-search term into at least one page title
relating to each such web page of such plurality of web pages; and
fourteenth computer processor means for inserting, programmatically, such
selected at least one web-search term as at least one alt tag into each
such web page of such plurality of web pages; wherein such selected at
least one web-search term is relevant to such content of each such web
page of such plurality of web pages; and wherein such at least one
web-search term is selected based on its selection frequency. Moreover,
it provides such a computer system wherein at least some of such received
data-based information represents real properties offered for rent.
[0016] In accordance with another preferred embodiment hereof, this
invention provides a computer program system, relating to computer
generation of at least one plurality of web pages within at least one
plurality of web sites on behalf of at least one plurality of web-site
operators comprising: at least one first computer processor adapted to
receive data-based information useful to each of such plurality of such
web-site operators; at least one first computer database storage adapted
to store such received data-based information in at least one first
database; at least one first computer interface adapted to receive
web-page-content display parameters, relating to such at least one web
site of such plurality of such web sites; at least one second computer
database adapted to store such received web-page-content display
parameters in at least one second database; at least one second computer
processor adapted to generate, on demand, using such received
web-page-content display parameters, at least one web page containing at
least some of such received data-based information; at least one third
computer processor adapted to generate, on demand, at least one least one
uniform resource locator relating to such at least one web page; wherein
such at least one uniform resource locator comprises at least one first
web-search term relevant to such received data-based information; and at
least one fourth computer processor adapted to generate, on demand, at
least one anchor text relating to such at least one uniform resource
locator relating to such at least one web page; wherein such at least one
anchor text comprises such at least one web-search term relevant to such
at least one web page; and wherein such at least one uniform resource
locator is indexable by at least one Internet-based-indexing program.
Additionally, it provides such a computer program system wherein at least
some of such received data-based information represents real properties
offered for sale. Also, it provides such a computer program system
wherein at least some of such received data-based information represents
real properties offered for rent. In addition, it provides such a
computer program system further comprising: at least one second computer
interface adapted to for receive web-page static content from at least
one web-site operator of such plurality of such web-site operators;
wherein such web-page static content contains at least one replaceable
term; third computer interface adapted to receive at least one specific
web-search keyword list on behalf of each of such plurality of such
web-site operators; wherein such web-search keyword list comprises at
least one web-search term; at least one fifth computer processor adapted
to replace, on demand, such at least one replaceable term, with such at
least one web-search term; and wherein such at least one web-search term
is selected from such at least one web-search keyword list. And, it
provides such a computer system further comprising: at least one sixth
computer processor adapted to determine, automatically, such content of
each such web page of such plurality of web pages to be generated;
wherein such determining is based on at least one domain name portion of
such at least one uniform resource locator relating to such at least one
web page; at least one seventh computer processor adapted to select such
at least one web-search term from such at least one web-search keyword
list; at least one eighth computer processor adapted to insert,
automatically, such selected at least one web-search term as at least one
meta-tag into each such web page of such plurality of web pages; at least
one ninth computer processor adapted to insert, programmatically, such
selected at least one web-search term into at least one web page heading
relating to each such web page of such plurality of web pages; at least
one tenth computer processor adapted to insert, programmatically, such
selected at least one web-search term into at least one page title
relating to each such web page of such plurality of web pages; and at
least one eleventh computer processor adapted to insert,
programmatically, such selected at least one web-search term as at least
one alt tag into each such web page of such plurality of web pages;
wherein such selected at least one web-search term is relevant to such
content of each such web page of such plurality of web pages; and wherein
such at least one web-search term is selected based on its selection
frequency. Further, it provides such a computer program system further
comprising: at least one twelfth computer processor adapted to prevent
indexing, by such at least one Internet-based indexing program, of such
at least one computer-generated web page before associating such web-page
static content such at least one computer-generated web page; at least
one thirteenth computer processor adapted to associate such web-page
static content with such at least one computer-generated web page; and at
least one fourteenth computer processor adapted to permit indexing, by
such at least one Internet-based indexing program, of such at least one
computer-generated web page after associating web-page static content
with such at least one computer-generated web page; wherein such at least
one computer-generated web page, is indexed by such at least one
Internet-based-indexing computer program, as unique. Even further, it
provides such a computer program system wherein at least some of such
received data-based information represents real properties offered for
rent.
[0017] In accordance with another preferred embodiment hereof, this
invention provides a computer system, relating to automated generation of
at least one uniform resource locator, relating to at least one data
record stored in at least one database, on behalf of at least one
web-site operator of at least one plurality of web-site operators
comprising: computer processing means for receiving at least one data
record comprising information useful to at least one of such plurality of
such web-site operators; computer database means for storing such at
least one received data record in at least one database; computer
interface means for receiving at least one web-site operator specific
web-search keyword list; wherein such at least one web-site operator
specific web-search keyword list comprises at least one web-search term;
at least one computer processor means for substantially automatically
constructing at least one uniform resource locator, referring to at least
one web page for displaying such at least one stored data record; wherein
such constructed at least one uniform resource locator comprises at least
one randomly selected web-search term relating to each such at least one
web page; at least one computer processor means for substantially
automatically constructing at least one anchor text relating to such
constructed at least one uniform resource locator relating to such at
least one web page; wherein such at least one anchor text comprises such
at least one web-search term relevant to such at least one web page; and
wherein such at least one uniform resource locator is indexable by at
least one Internet-based-indexing computer program. Moreover, it provides
such a computer system further comprising: at least one computer
processor means for receiving at least one web-page request based on such
at least one constructed uniform resource locator; and computer processor
means, for generating at least one set of web-page source code, relating
to such at least one received uniform resource locator, usable by at
least one web browser for displaying such at least one web page having at
least one data record retrieved from at least one data base; wherein such
at least one set of web-page source code order is arranged for
search-engine-optimizing indexing by such at least one Internet-based
indexing program. Additionally, it provides such a computer system
further comprising: computer interface means for receiving web-page
content display parameters; computer database means for storing such
web-page content display parameters, relating to each such at least one
web site, from each of such plurality of such web-site operators;
computer interface means for receiving web-page static content from such
at least one web-site operator; computer database means for storing such
web-page static content in at least one database wherein such web-page
static content contains at least one replaceable term; computer processor
means for replacing, on demand, such at least one replaceable term, with
such at least one web-search term; wherein such at least one web-search
term is randomly selected from such at least one web-site operator
specific keyword list; and computer processor means, for generating at
least one set of source code, related to such at least one received
uniform resource locator, usable by at least one web browser for
displaying at least one web page having at least some static content
retrieved from at least one data base.
[0018] In accordance with another preferred embodiment hereof, this
invention provides a computer system, relating to automatic generation of
at least one static uniform resource locator referencing at least one
dynamic web page on behalf of at least one web-site operator comprising:
first computer processor means for receiving dynamic web-page content
useful to such at least one web-site operator; first computer database
storage means for storing such received dynamic web-page content in at
least one first database; second computer processor means for selecting
at least some dynamic web-page content; third computer processor means
for selecting at least one keyword relating to such selected at least
some dynamic web-page content; and fourth computer processor means for
constructing such at least one static uniform resource locator
referencing such selected at least some dynamic web-page content; and
wherein such constructed at least one static uniform resource locator
comprises such at least one keyword relating to such selected at least
some dynamic web-page content; and wherein such constructed at least one
static uniform resource locator contains at least one database search
argument relating to selecting such selected at least some dynamic
web-page content from such at least one first database; fifth computer
processor means for constructing at least one anchor text relating to
such constructed at least one static uniform resource locator; wherein
such at least one anchor text comprises such at least one keyword
relating to such selected at least some dynamic web-page content; and
wherein such constructed at least one static uniform resource locator is
indexable by at least one Internet-based-indexing program. Also, it
provides such a method wherein such second computer processor means for
selecting at least some dynamic web-page content comprises: sixth
computer processor means for receiving web-page-content display
parameters for such at least one web site from such at least one web-site
operator; second computer database means for storing such received
web-page-content display parameters in at least one second database;
seventh computer processor means for receiving keywords related to such
at least one web site on behalf of such at least one web-site operator;
third computer database means for storing such received keywords in at
least one third database; and eighth computer processor means for
selecting, using such stored display parameters, such at least some
dynamic web-page content. In addition, it provides such a method further
comprising ninth computer processor means for receiving at least one
dynamic web-page request, using such constructed at least one static
uniform resource locator, for such selected dynamic web-page content; and
tenth computer processor means for generating requested such at least one
dynamic web-page from such selected at least some web-page content.
[0019] In accordance with another preferred embodiment hereof, this
invention provides a method relating to search engine optimization
relating to computer generation of at least one plurality of dynamic web
pages within at least one plurality of web sites on behalf of at least
one plurality of web-site operators comprising the steps of: identifying
web-content indexing methods of web-content indexing entities; adapting
web site computer generation methods to optimize web-content indexing
results for such computer generated web pages within such at least one
plurality of web sites; computer generating at least one static uniform
resource locator referencing such at least one dynamic web page of such
plurality of dynamic web pages; wherein such at least one static uniform
resource locator comprises at least one database query argument for
selecting at least some dynamic content; wherein such at least one static
uniform resource locator comprises at least one indexable keyword
relating to such selected dynamic content; computer generating such at
least one dynamic web page; wherein such at least one dynamic web page
comprises such selected dynamic content; wherein such at least one
dynamic web page comprises static content; wherein such static content
contains at least one replaceable term; identifying at least one
plurality of keywords using latent semantic analysis of such static
content; selecting, at least on keyword of such identified plurality of
keywords; replacing such at least one replaceable term with selected such
at least one keyword; re-phrasing at least one anchor text referring to
such at least one static uniform resource locator on selected such at
least one dynamic web page using such at least one keyword; wherein such
at least one keyword is relevant to such dynamic content, and wherein
such at least one keyword is relevant to such static content; arranging
source code relating to generated such at least one dynamic web page for
search-engine-optimizing indexing by such at least one Internet-based
indexing program; inserting, programmatically, at least one meta-tag into
generated such at least one dynamic web page; wherein such at least one
meta-tag comprises at least one keyword, wherein such at least one
keyword is relevant to such dynamic content of generated such at least
one dynamic web page, wherein such at least one keyword is relevant to
such static content of generated such at least one dynamic web page;
inserting, programmatically, at least one web-page heading into generated
such at least one dynamic web page; wherein such at least one web-page
heading comprises at least one keyword, wherein such at least one keyword
is relevant to such dynamic content of generated such at least one
dynamic web page, wherein such at least one keyword is relevant to such
static content of generated such at least one dynamic web page;
inserting, programmatically, at least one web-page title into generated
such at least one dynamic web page; wherein such at least one web-page
title comprises at least one keyword, wherein such at least one keyword
is relevant to such dynamic content of generated such at least one
dynamic web page, wherein such at least one keyword is relevant to such
static content of generated such at least one dynamic web page;
inserting, programmatically, at least one alt tag into generated such at
least one dynamic web page; wherein such at least one web-page title
comprises at least one keyword, wherein such at least one keyword is
relevant to such dynamic content of generated such at least one dynamic
web page, wherein such at least one keyword is relevant to such static
content of generated such at least one dynamic web page; preventing
indexing, by such at least one Internet-based indexing program, of such
at least one dynamic web page before associating descriptive content
provided by such at least one web-site operator with such at least one
static uniform resource locator referencing such at least one dynamic web
page; associating such descriptive content provided by such at least one
web-site operator with such at least one static uniform resource locator
referencing such at least one dynamic web page; and permitting indexing,
by such at least one Internet-based indexing program, of such at least
one dynamic web page after associating descriptive content provided by
such at least one web-site operator with such at least one static uniform
resource locator referencing such at least one dynamic web page.
[0020] In accordance with another preferred embodiment hereof, this
invention provides an Internet web-based method relating to providing
program services, by at least one web-services provider, to at least one
plurality of web-site operators of respectively at least one web site
each, comprising the steps of: uploading, by such at least one
web-services provider, content of at least one database, having
information useful to each of such plurality of such web-site operators;
receiving, by such at least one web-services provider, web-page content
display parameters, relating to such at least one web site, from such at
least one web-site operator of such plurality of such web-site operators;
computer-generating, on demand, using such received web-page content
display parameters, at least one web page containing at least some of
such uploaded content for at least one web-site operator of such
plurality of such web site operators; computer-generating, on demand, at
least one uniform resource locator relating to such at least one web
page; and wherein such at least one uniform resource locator comprises at
least one web-search term relevant to such at least one web page; wherein
such at least one uniform resource locator is indexable by at least one
Internet-based-indexing computer program.
[0021] In accordance with another preferred embodiment hereof, this
invention provides a computer system, relating to computer generation of
at least one plurality of web pages within at least one plurality of web
sites on behalf of at least one plurality of web-site operators
comprising: first computer processor means for receiving data-based
information useful to each of such plurality of such web-site operators;
first computer database storage means for storing such received
data-based information in at least one first database; first computer
interface means for receiving web-page-content display parameters,
relating to such at least one web site of such plurality of such web
sites; second computer database means for storing such received
web-page-content display parameters in at least one second database;
second computer processor means for generating, on demand, using such
received web-page-content display parameters, at least one web page
containing at least some of such received data-based information; third
computer processor means for generating, on demand, at least one least
one uniform resource locator relating to such at least one web page;
wherein such at least one uniform resource locator comprises at least one
first web-search term relevant to such received data-based information;
and wherein such at least one uniform resource locator is indexable by at
least one Internet-based-indexing program.
[0022] In accordance with a preferred embodiment hereof, this invention
provides an Internet web-based method relating to providing program
services, by at least one web-services provider, to at least one
plurality of web-site operators of respectively at least one web site
each, comprising the steps of: uploading, by such at least one
web-services provider, content of at least one database, having
information useful to each of such plurality of such web-site operators;
receiving, by such at least one web-services provider, web-page content
display parameters, relating to such at least one web site, from such at
least one web-site operator of such plurality of such web-site operators;
computer-generating, on demand, using such received web-page content
display parameters, at least one web page containing at least some of
such uploaded content for at least one web-site operator of such
plurality of such web site operators; computer-generating, on demand, at
least one uniform resource locator relating to such at least one web
page; and wherein such at least one uniform resource locator comprises at
least one web-search term relevant to such at least one web page;
computer-generating, on demand, at least one anchor text relating to such
at least one uniform resource locator relating to such at least one web
page; wherein such at least one anchor text comprises such at least one
web-search term relevant to such at least one web page; and wherein such
at least one uniform resource locator is indexable by at least one
Internet-based-indexing computer program. Moreover, it provides such an
internet web-based method wherein at least some of such uploaded content
represents real properties offered for sale. Additionally, it provides
such a Internet web-based method wherein at least some of such uploaded
content represents real properties offered for rent. Also, it provides
such a Internet web-based method further comprising the steps of:
receiving, by such at least one web-services provider, web-page static
content from each of such plurality of such web-site operators; wherein
such web-page static content contains at least one replaceable term;
creating, by at least one web-services provider, at least one web-search
keyword list on behalf of each of such plurality of such web-site
operators; and wherein such at least one web-search keyword list
comprises such at least one web-search term; replacing, on demand, such
at least one replaceable term, with such at least one web-search term;
wherein such at least one web-search term is selected from such at least
one web-search keyword list. In addition, it provides such a Internet
web-based method further comprising the step of arranging web-page source
code order relating to such at least one plurality of computer-generated
web-pages for search-engine-optimizing indexing by such at least one
Internet-based indexing program. And, it provides such a Internet
web-based method wherein such computer-generating steps for each such web
page of such plurality of web pages are performed by exactly one set of
computer programming logic. Further, it provides such a Internet
web-based method comprising the steps of: preventing indexing, by such at
least one Internet-based indexing program, of such at least one
computer-generated web page before associating such web-page static
content with such at least one computer-generated web page; associating
such web-page static content with such at least one computer-generated
web page; and permitting indexing, by such at least one Internet-based
indexing program, of such at least one computer-generated web page after
associating web-page static content with such at least one
computer-generated web page; wherein such at least one computer-generated
web page, is indexed by such at least one Internet-based-indexing
computer program, as unique. Even further, it provides such a Internet
web-based method further comprising the steps of: determining,
automatically, such content of each such web page of such plurality of
web pages to be generated; wherein such determining is based on at least
one domain name portion of such at least one uniform resource locator
relating to such at least one web page; selecting such at least one
web-search term such at least one web-search keyword list; inserting,
programmatically, such selected at least one web-search term as at least
one meta-tag into each such web page of such plurality of web pages;
inserting, programmatically, such selected at least one web-search term
into at least one web page heading relating to each such web page of such
plurality of web pages; inserting, programmatically, such selected at
least one web-search term into at least one page title relating to each
such web page of such plurality of web pages; and inserting,
programmatically, such selected at least one web-search term as at least
one alt tag into each such web page of such plurality of web pages;
wherein such selected at least one web-search term is relevant to such
content of each such web page of such plurality of web pages; and wherein
such at least one web-search term is selected based on its selection
frequency. Moreover, it provides such a Internet web-based method further
comprising the steps of: offering such program services to at least one
web-site operator of such plurality of web-site operators; performing
such program services by such at least one web-services provider on
behalf of such at least one web-site operator of such plurality of
web-site operators; receiving payment for such program services, by such
at least one web-services provider from such at least one web-site
operator of such plurality of web-site operators. Additionally, it
provides such a Internet web-based method wherein at least some of such
uploaded content represents real properties offered for rent. Also, it
provides such a Internet web-based method wherein at least some of such
uploaded content represents real properties offered exclusively. In
addition, it provides such a Internet web-based method wherein at least
some of such web-page content display parameters are useable to define a
hierarchy of themed content. And, it provides such a Internet web-based
method wherein such hierarchy of themed content comprises a hierarchy of
categories of real estate listings. Further, it provides such a Internet
web-based method further comprising the steps of: in exchange for a
received link, providing a link for a web page associated with a
particular one of such at least one web site; wherein such provided link
is different from a previously provided link for the same web site. Even
further, it provides such a Internet web-based method wherein such
provided link is provided randomly from a list of links. Moreover, it
provides such a Internet web-based method wherein such provided link is
provided according to an assigned selection weighting. Additionally, it
provides such a Internet web-based method further comprising the step of:
providing text information along with such provided link; wherein such
provided text information is different from previously provided text
information.
[0023] In accordance with another preferred embodiment hereof, this
invention provides a computer program system, relating to computer
generation of at least one plurality of web pages within at least one
plurality of web sites on behalf of at least one plurality of web-site
operators comprising: at least one first computer processor adapted to
receive data-based information useful to each of such plurality of such
web-site operators; at least one first computer database storage adapted
to store such received data-based information in at least one first
database; at least one first computer interface adapted to receive
web-page-content display parameters, relating to such at least one web
site of such plurality of such web sites; at least one second computer
database adapted to store such received web-page-content display
parameters in at least one second database; at least one second computer
processor adapted to generate, on demand, using such received
web-page-content display parameters, at least one web page containing at
least some of such received data-based information; at least one third
computer processor adapted to generate, on demand, at least one least one
uniform resource locator relating to such at least one web page; wherein
such at least one uniform resource locator comprises at least one first
web-search term relevant to such received data-based information; and at
least one fourth computer processor adapted to generate, on demand, at
least one anchor text relating to such at least one uniform resource
locator relating to such at least one web page; wherein such at least one
anchor text comprises such at least one web-search term relevant to such
at least one web page; and wherein such at least one uniform resource
locator is indexable by at least one Internet-based-indexing program.
Also, it provides such a computer program system wherein at least some of
such received data-based information represents real properties offered
for sale. In addition, it provides such a computer program system wherein
at least some of such received data-based information represents real
properties offered for rent. And, it provides such a computer program
system further comprising: at least one second computer interface adapted
to for receive web-page static content from at least one web-site
operator of such plurality of such web-site operators; wherein such
web-page static content contains at least one replaceable term; third
computer interface adapted to receive at least one specific web-search
keyword list on behalf of each of such plurality of such web-site
operators; wherein such web-search keyword list comprises at least one
web-search term; at least one fifth computer processor adapted to
replace, on demand, such at least one replaceable term, with such at
least one web-search term; and wherein such at least one web-search term
is selected from such at least one web-search keyword list. Further, it
provides such a computer program system further comprising: at least one
sixth computer processor adapted to determine, automatically, such
content of each such web page of such plurality of web pages to be
generated; wherein such determining is based on at least one domain name
portion of such at least one uniform resource locator relating to such at
least one web page; at least one seventh computer processor adapted to
select such at least one web-search term from such at least one
web-search keyword list; at least one eighth computer processor adapted
to insert, automatically, such selected at least one web-search term as
at least one meta-tag into each such web page of such plurality of web
pages; at least one ninth computer processor adapted to insert,
programmatically, such selected at least one web-search term into at
least one web page heading relating to each such web page of such
plurality of web pages; at least one tenth computer processor adapted to
insert, programmatically, such selected at least one web-search term into
at least one page title relating to each such web page of such plurality
of web pages; and at least one eleventh computer processor adapted to
insert, programmatically, such selected at least one web-search term as
at least one alt tag into each such web page of such plurality of web
pages; wherein such selected at least one web-search term is relevant to
such content of each such web page of such plurality of web pages; and
wherein such at least one web-search term is selected based on its
selection frequency. Even further, it provides such a computer program
system further comprising: at least one twelfth computer processor
adapted to prevent indexing, by such at least one Internet-based indexing
program, of such at least one computer-generated web page before
associating such web-page static content such at least one
computer-generated web page; at least one thirteenth computer processor
adapted to associate such web-page static content with such at least one
computer-generated web page; and at least one fourteenth computer
processor adapted to permit indexing, by such at least one Internet-based
indexing program, of such at least one computer-generated web page after
associating web-page static content with such at least one
computer-generated web page; wherein such at least one computer-generated
web page, is indexed by such at least one Internet-based-indexing
computer program, as unique. Moreover, it provides such a computer
program system wherein at least some of such received data-based
information represents real properties offered for rent. Additionally, it
provides such a computer program system further comprising: at least one
fifteenth computer processor adapted to provide, for a received link, a
web page associated with a particular one of such plurality of web sites;
wherein such provided link is different from a previously provided link
for the same web site. Also, it provides such a computer program system
wherein such provided link is provided randomly from a list of links. In
addition, it provides such a computer program system wherein such
provided link is provided according to an assigned selection weighting.
And, it provides such a computer program system further comprising: at
least one sixteenth computer processor adapted to provide text
information along with such provided link; wherein such provided text
information is different from previously provided text information.
[0024] In accordance with another preferred embodiment hereof, this
invention provides a computer system, relating to automated generation of
at least one uniform resource locator, relating to at least one data
record stored in at least one database, on behalf of at least one
web-site operator of at least one plurality of web-site operators
comprising: at least one first computer processor adapted to receive at
least one data record comprising information useful to at least one of
such plurality of such web-site operators; at least one first database
adapted to store such at least one received data record in at least one
database; at least one first computer interface adapted to receive at
least one web-site operator specific web-search keyword list; wherein
such at least one web-site operator specific web-search keyword list
comprises at least one web-search term; at least one second computer
processor adapted to substantially automatically construct at least one
uniform resource locator, referring to at least one web page for
displaying such at least one stored data record; wherein such constructed
at least one uniform resource locator comprises at least one randomly
selected web-search term relating to each such at least one web page; at
least one third computer processor adapted to substantially automatically
construct at least one anchor text relating to such constructed at least
one uniform resource locator relating to such at least one web page;
wherein such at least one anchor text comprises such at least one
web-search term relevant to such at least one web page; and wherein such
at least one uniform resource locator is indexable by at least one
Internet-based-indexing computer program. Further, it provides such a
computer system further comprising: at least one fourth computer
processor adapted to receive at least one web-page request based on such
at least one constructed uniform resource locator; and at least one fifth
computer processor adapted to generate at least one set of web-page
source code, relating to such at least one received uniform resource
locator, usable by at least one web browser for displaying such at least
one web page having at least one data record retrieved from at least one
data base; wherein such at least one set of web-page source code order is
arranged for search-engine-optimizing indexing by such at least one
Internet-based indexing program. Even further, it provides such a
computer system further comprising: at least one second computer
interface adapted to receive web-page content display parameters; at
least one second database adapted to store such web-page content display
parameters, relating to each such at least one web site, from each of
such plurality of such web-site operators; at least one second computer
interface adapted to receive web-page static content from such at least
one web-site operator; at least one third database adapted to store such
web-page static content in at least one database; wherein such web-page
static content contains at least one replaceable term; at least one sixth
computer processor adapted to replace, on demand, such at least one
replaceable term, with such at least one web-search term; wherein such at
least one web-search term is randomly selected from such at least one
web-site operator specific keyword list; and at least one seventh
computer processor adapted to generate at least one set of source code,
related to such at least one received uniform resource locator, usable by
at least one web browser for displaying at least one web page having at
least some static content retrieved from at least one data base.
[0025] In accordance with another preferred embodiment hereof, this
invention provides a computer system, relating to automatic generation of
at least one static uniform resource locator referencing at least one
dynamic web page on behalf of at least one web-site operator comprising:
at least one first computer processor adapted to receive dynamic web-page
content useful to such at least one web-site operator; at least one first
database adapted to store such received dynamic web-page content in at
least one first database; at least one second computer processor adapted
to select at least some dynamic web-page content; at least one third
computer processor adapted to select at least one keyword relating to
such selected at least some dynamic web-page content; and at least one
fourth computer processor adapted to construct such at least one static
uniform resource locator referencing such selected at least some dynamic
web-page content; and wherein such constructed at least one static
uniform resource locator comprises such at least one keyword relating to
such selected at least some dynamic web-page content; and wherein such
constructed at least one static uniform resource locator contains at
least one database search argument relating to selecting such selected at
least some dynamic web-page content from such at least one first
database; at least one fifth computer processor adapted to construct at
least one anchor text relating to such constructed at least one static
uniform resource locator; wherein such at least one anchor text comprises
such at least one keyword relating to such selected at least some dynamic
web-page content; and wherein such constructed at least one static
uniform resource locator is indexable by at least one
Internet-based-indexing program. Even further, it provides such a
computer system wherein such second computer processor adapted to select
at least some dynamic web-page content comprises: at least one sixth
computer processor adapted to receive web-page-content display parameters
for such at least one web site from such at least one web-site operator;
at least one second database adapted to store such received
web-page-content display parameters in at least one second database; at
least one seventh computer processor adapted to receive keywords related
to such at least one web site on behalf of such at least one web-site
operator; at least one third database adapted to store such received
keywords in at least one third database; and at least one eighth computer
processor adapted to select, using such stored display parameters, such
at least some dynamic web-page content. Even further, it provides such a
computer system further comprising at least one ninth computer processor
adapted to receive at least one dynamic web-page request, using such
constructed at least one static uniform resource locator, for such
selected dynamic web-page content; and at least one tenth computer
processor adapted generate requested such at least one dynamic web-page
from such selected at least some web-page content.
[0026] In accordance with another preferred embodiment hereof, this
invention provides a method relating to search engine optimization
relating to computer generation of at least one plurality of dynamic web
pages within at least one plurality of web sites on behalf of at least
one plurality of web-site operators comprising the steps of: identifying
web-content indexing methods of web-content indexing entities; adapting
web site computer generation methods to optimize web-content indexing
results for such computer generated web pages within such at least one
plurality of web sites; computer generating at least one static uniform
resource locator referencing such at least one dynamic web page of such
plurality of dynamic web pages; wherein such at least one static uniform
resource locator comprises at least one database query argument for
selecting at least some dynamic content; wherein such at least one static
uniform resource locator comprises at least one indexable keyword
relating to such selected dynamic content; computer generating such at
least one dynamic web page; wherein such at least one dynamic web page
comprises such selected dynamic content; wherein such at least one
dynamic web page comprises static content; wherein such static content
contains at least one replaceable term; identifying at least one
plurality of keywords using latent semantic analysis of such static
content; selecting, at least on keyword of such identified plurality of
keywords; replacing such at least one replaceable term with selected such
at least one keyword; re-phrasing at least one anchor text referring to
such at least one static uniform resource locator on selected such at
least one dynamic web page using such at least one keyword; wherein such
at least one keyword is relevant to such dynamic content, and wherein
such at least one keyword is relevant to such static content; arranging
source code relating to generated such at least one dynamic web page for
search-engine-optimizing indexing by such at least one Internet-based
indexing program; inserting, programmatically, at least one meta-tag into
generated such at least one dynamic web page; wherein such at least one
meta-tag comprises at least one keyword, wherein such at least one
keyword is relevant to such dynamic content of generated such at least
one dynamic web page, wherein such at least one keyword is relevant to
such static content of generated such at least one dynamic web page;
inserting, programmatically, at least one web-page heading into generated
such at least one dynamic web page; wherein such at least one web-page
heading comprises at least one keyword, wherein such at least one keyword
is relevant to such dynamic content of generated such at least one
dynamic web page, wherein such at least one keyword is relevant to such
static content of generated such at least one dynamic web page;
inserting, programmatically, at least one web-page title into generated
such at least one dynamic web page; wherein such at least one web-page
title comprises at least one keyword, wherein such at least one keyword
is relevant to such dynamic content of generated such at least one
dynamic web page, wherein such at least one keyword is relevant to such
static content of generated such at least one dynamic web page;
inserting, programmatically, at least one alt tag into generated such at
least one dynamic web page; wherein such at least one web-page title
comprises at least one keyword, wherein such at least one keyword is
relevant to such dynamic content of generated such at least one dynamic
web page, wherein such at least one keyword is relevant to such static
content of generated such at least one dynamic web page; preventing
indexing, by such at least one Internet-based indexing program, of such
at least one dynamic web page before associating descriptive content
provided by such at least one web-site operator with such at least one
static uniform resource locator referencing such at least one dynamic web
page; associating such descriptive content provided by such at least one
web-site operator with such at least one static uniform resource locator
referencing such at least one dynamic web page; and permitting indexing,
by such at least one Internet-based indexing program, of such at least
one dynamic web page after associating descriptive content provided by
such at least one web-site operator with such at least one static uniform
resource locator referencing such at least one dynamic web page.
[0027] In accordance with another preferred embodiment hereof, this
invention provides an Internet web-based method relating to providing
program services, by at least one web-services provider, to at least one
plurality of web-site operators of respectively at least one web site
each, comprising the steps of: uploading, by such at least one
web-services provider, content of at least one database, having
information useful to each of such plurality of such web-site operators;
receiving, by such at least one web-services provider, web-page content
display parameters, relating to such at least one web site, from such at
least one web-site operator of such plurality of such web-site operators;
computer-generating, on demand, using such received web-page content
display parameters, at least one web page containing at least some of
such uploaded content for at least one web-site operator of such
plurality of such web site operators; computer-generating, on demand, at
least one uniform resource locator relating to such at least one web
page; and wherein such at least one uniform resource locator comprises at
least one web-search term relevant to such at least one web page; wherein
such at least one uniform resource locator is indexable by at least one
Internet-based-indexing computer program.
[0028] In accordance with another preferred embodiment hereof, this
invention provides a computer system, relating to computer generation of
at least one plurality of web pages within at least one plurality of web
sites on behalf of at least one plurality of web-site operators
comprising: at least one first computer processor adapted to receive
data-based information useful to each of such plurality of such web-site
operators; at least one first computer database adapted to store such
received data-based information in at least one first database; at least
one first computer interface adapted to receive web-page-content display
parameters, relating to such at least one web site of such plurality of
such web sites; at least one second computer database adapted to store
such received web-page-content display parameters in at least one second
database; at least one second computer processor adapted to generate, on
demand, using such received web-page-content display parameters, at least
one web page containing at least some of such received data-based
information; at least one third computer processor adapted to generate,
on demand, at least one least one uniform resource locator relating to
such at least one web page; wherein such at least one uniform resource
locator comprises at least one first web-search term relevant to such
received data-based information; and wherein such at least one uniform
resource locator is indexable by at least one Internet-based-indexing
program.
BRIEF DESCRIPTION OF THE DRAWINGS
[0029] FIG. 1 shows an overview schematic of the web-page generation
business method, its processes and their relationships relating to
dynamic web page generation on behalf of realtors according to a
preferred embodiment of the present invention.
[0030] FIG. 2 shows an overview schematic of set up and maintenance
process relating to establishment of a dynamic web page generation web
site on behalf of a realtor according to a preferred embodiment of the
present invention.
[0031] FIG. 3 shows an overview schematic of dynamic web page generation
system according to a preferred embodiment of the present invention.
[0032] FIG. 4 shows an overview schematic of dynamic web page generation
process flow when a web page is requested through a realtor's home page
according to a preferred embodiment of the present invention.
[0033] FIG. 5 shows an overview schematic of dynamic web page generation
process flow when a web page is requested from a search engine results
page according to a preferred embodiment of the present invention.
[0034] FIGS. 6(a) and 6(b) show overview schematics of a link exchange
process flow according to a preferred embodiment of the present
invention.
[0035] FIG. 7 shows a sample of a generated realtor web page for a city
according to a preferred embodiment of the present invention.
[0036] FIG. 8 shows a sample of the html code template used to generate
the required html source code according to a preferred embodiment of the
present invention.
[0037] FIG. 9 shows a sample of the source code and web-page content
stored in the dynamic content database according to a preferred
embodiment of the present invention.
[0038] FIG. 10 shows a sample of the fully generated source code and
web-page content according to a preferred embodiment of the present
invention.
[0039] FIG. 11 shows a sample of a generated web page for real estate
listings for a category of properties within a city according to a
preferred embodiment of the present invention.
[0040] FIG. 12 shows a sample of the source code template used to generate
a web page of real estate listings for a category of properties within a
city according to a preferred embodiment of the present invention.
[0041] FIG. 13 shows a sample of text with text identified as replaceable
for use on a generated web page for real estate listings for a category
of properties within a city according to a preferred embodiment of the
present invention.
[0042] FIG. 14 shows a sample of a generated web page for a real estate
property from a category of properties listing within a city according to
a preferred embodiment of the present invention.
[0043] FIG. 15 shows a sample of the html code template used Web Site
Generation System to generate the required html source code for a
property detail web page according to a preferred embodiment of the
present invention.
[0044] FIG. 16 shows a sample of text with identified replaceable text for
a generated web page for a real estate property from a category of
properties listing within a city according to a preferred embodiment of
the present invention
[0045] FIG. 17 shows an example of the table selection screen used to
select a control table to be updated according a preferred embodiment of
the present invention.
[0046] FIG. 18 shows an example of the table entry screen for each agency
used to select the table to be updated according a preferred embodiment
of the present invention.
[0047] FIG. 19 shows an example of the table entry screen for entry of
table values of a realtor used to select the table to be updated
according a preferred embodiment of the present invention.
[0048] FIG. 20 shows an example screen used for entry of static HTML used
by
[0049] FIG. 21 shows an example screen showing the primary database tables
used by web site generation system according to a preferred embodiment of
the present invention.
[0050] FIG. 22 shows a first example screen showing the primary database
queries used by web site generation system according to a preferred
embodiment of the present invention.
[0051] FIG. 23 shows a second example screen showing the primary database
queries and stored procedures used by web site generation system
according to a preferred embodiment of the present invention.
[0052] FIG. 24 shows a third example screen showing the primary database
queries and stored procedures used by web site generation system
according to a preferred embodiment of the present invention.
[0053] FIG. 25 shows a fourth example screen showing the primary database
queries and stored procedures used by web site generation system
according to a preferred embodiment of the present invention.
[0054] FIG. 26 shows examples of generated web page URL's for a realtor's
web site with inserted keywords according to a preferred embodiment of
the present invention.
[0055] FIG. 27 shows an example set-up screen for entering information to
set up a landing page library according to a preferred embodiment of the
present invention.
[0056] FIG. 28 shows an example of a preview screen for previewing the
provided landing page library information according to a preferred
embodiment of the present invention.
[0057] FIG. 29 shows an example screen for inputting information for
assigning a landing page library to a particular customer according to a
preferred embodiment of the present invention.
[0058] FIG. 30 shows an example screen for creating a landing page record
according to a preferred embodiment of the present invention.
[0059] FIG. 31 shows an example screen for assigning weighting values to a
plurality of landing pages according to a preferred embodiment of the
present invention.
[0060] FIG. 32 shows an example screen for displaying HTML code containing
a link along with text describing a landing page which the link is
associated with according to a preferred embodiment of the present
invention.
DEFINITIONS AND ACRONYMS
[0061] The following terms and acronyms are explained below as background
and are used throughout the detailed description:
[0062] Alt Attribute (referred to herein as alt tag). Used in HTML
documents to specify text that is to be rendered when the element to
which it is applied cannot be rendered. In HTML 4.01, the attribute is
required for the "img" and area element types. It is optional for the
input element type and the deprecated applet element type. Alternative
text is especially useful in the following situations:
[0063] For people with low bandwidth connections, who may opt not to load
graphics,
[0064] For people using handheld devices,
[0065] For people with disabilities who use assistive technology, such as
refreshable Braille displays or screen readers, and
[0066] Search engine optimization. Many search engines can only interpret
the meaning of objects by analyzing their alt attribute
[0067] Cascading Style Sheet (CSS). In computing, Cascading Style Sheets
(CSS) is a style sheet language used to describe the presentation of a
document written in a markup language. It's most common application is to
style web pages written in HTML and XHTML. The CSS specifications are
maintained by the World Wide Web Consortium (W3C).
[0068] CSS is used by both the authors and readers of web pages to define
colors, fonts, layout, and other aspects of document presentation. It is
designed primarily to enable the separation of document content (written
in HTML or a similar markup language) from document presentation (written
in CSS). Multiple style sheets can be imported, and alternative style
sheets can be specified so that the user can choose between them.
Different styles can be applied depending on the output device being
used. For example, the screen version may be quite different from the
printed version. This allows authors to tailor the presentation
appropriately for each kind of media.
[0069] Client-Server. A model of interaction in a distributed system in
which a program at one site sends a request to a program at another site
and waits for a response. The requesting program is called the "client,"
and the program that responds to the request is called the "server." In
the context of the World Wide Web, the client is typically a "Web
browser" that runs on a user's computer; the program that responds to Web
browser requests at a Web site is commonly referred to as a "Web server."
[0070] Database. One or more large structured sets of persistent data
maintained upon a computer system organized and structured according to a
software system defining rules for organization as well responding to
queries to read, write or modify data as well as provide statistical
information regarding the contained data. As used herein for purposes of
discussion, a database may be either a single unified system or a
distributed system wherein certain database elements are located upon
different systems, acting in harmony to appear as one unified database.
[0071] Domain Name. The "www.domain.com" portion of the URL is called a
"domain name." The domain name is a unique Internet alphanumeric address
that identifies the virtual location of Internet resources related to a
particular organization. For example, URLs containing the domain name
"www.realtorXYZ.com" might include resources related to a company
fictionally named Realtor XYZ.
[0072] Domain Name System (DNS). An Internet service that translates
domain names (which are alphabetic identifiers) into IP addresses (which
are numeric identifiers for machines on a TCP/IP network).
[0073] Extensible Markup Language (XML). XML describes a class of data
objects known as XML documents and partially describes the behavior of
computer programs which process these documents. More specifically, XML
is a restricted form of the Standard Generalized Markup Language (also
known as SGML). XML documents are made up of storage units defined as
entities which in turn comprise either parsed or unparsed data in the
form of characters or simply a character. XML is designed and intended to
improve the functionality of the Internet by providing more flexible and
adaptive forms of information. XML can be used to store any kind of
structured information and in such encapsulated form, pass it between
different computer systems which would otherwise be unable to
communicate.
[0074] File Transport Protocol (FTP). The protocol used on the Internet
for exchanging files. FTP is most commonly used to download a file from a
server using the Internet or to upload a file to a server (e.g.,
uploading a Web page file to a server).
[0075] Hypertext Markup Language (HTML). A standard coding convention and
set of codes for attaching presentation and linking attributes to
informational content within documents. During a document authoring
stage, the HTML codes (referred to as "tags") are embedded within the
informational content of the document. When the Web document (or "HTML
document") is subsequently transferred from a Web server to a Web
browser, the codes are interpreted by the Web browser and used to parse
and display the document. In addition to specifying how the Web browser
is to display the document, HTML tags can be used to create links to
other websites and other Web documents (commonly referred to as
"hyperlinks"). For more information on HTML, see Ian S. Graham, The HTML
Source Book, John Wiley and Sons, Inc., 1995 (ISBN 0471-11894-4).
[0076] Hypertext Transport Protocol (HTTP). The standard World Wide Web
client-server protocol used for the exchange of information (such as HTML
documents and client requests for such documents) between a Web browser
and a Web server. HTTP includes a number of different types of messages
that can be sent from the client to the server to request different types
of server actions. For example, a "GET" message, which has the format
GET, causes the server to return the document or file located at the
specified Universal Resource Locator (URL).
[0077] HTTPS. HTTP over SSL (Secure Sockets Layer) can be best understood
as a secure form of HTTP communication. Specifically, SSL is a protocol
utilized for the authentication and encryption of HTTP traffic. In
operation, the server and client exchange a set of encryption keys that
are used to create a unique encryption key used to encrypt all data
exchanged during the session.
[0078] Internet. A collection of interconnected (public and/or private)
networks that are linked together by a set of standard protocols to form
a distributed network. While this term is intended to refer to what is
now commonly known as the Internet, it is also intended to encompass
variations that may be made in the future, including changes and
additions to existing standard protocols.
[0079] Latent Semantic Analysis (LSA). Latent semantic analysis (LSA) is a
technique in natural language processing, in particular in vectorial
semantics, invented in 1990 [1] by Scott Deerwester, Susan Dumais, George
Furnas, Thomas Landauer, and Richard Harshman. In the context of its
application to information retrieval, it is sometimes called latent
semantic indexing (LSI). Applications of LSA include the classification
of documents, information retrieval, web-site content indexing, etc. LSA
is meant to solve two fundamental problems in natural language
processing. Synonymy refers to situations in which different writers use
different words to describe the same idea. Thus, a person issuing a query
in a search engine may use a different word than appears in a document,
and may not retrieve the document. In polysemy, the same word can have
multiple meanings, so a searcher can get unwanted documents with the
alternate meanings.
[0080] LAN. A Local Area Network of computer systems, typically within a
building or office, permitting networking, the associated sharing of
resources and files, such as application software, printers and client
information, in an inter-office setting.
[0081] Meta-tag. Meta-tags are HTML elements used to provide structured
metadata about a web page. Such elements are placed as tags in the head
section of an HTML document. The two most common uses of meta-tags on the
web are to provide a description and to provide keywords for a webpage.
This data may then be used by search engines to generate and display a
list of search results matching a given query. Meta-tags such as these
have been the focus of a field of marketing research known as search
engine optimization (SEO). In the mid to late 1990s, search engines were
reliant on meta-tag data to correctly classify a web page.
[0082] Microsoft IIS (Internet Information Services) Server. A set of
Internet-based services for servers using Microsoft Windows.
[0083] Microsoft .net Framework. Commonly known as simply the .NET
Framework, is a software development platform created by Microsoft. .NET
Framework is a Microsoft technology that allows cross-language
development and provides a large standard library. Other competing
approaches are cross-platform languages, i.e. Perl, using a
cross-platform runtime like the Java Virtual Machine, or compile standard
ANSI C to each platform.
[0084] Multiple Listing Service (MLS). (Also Multiple Listing System or
Multiple Listings Service) A database that allows a broker representing a
seller to share information about the property for sale widely with
brokers representing potential buyers. The purpose of the MLS is to
enable a more efficient marketplace to occur between brokers by
distributing information. When a real estate agent is introduced to
potential home buyer, the agent can access the MLS system to retrieve
information about homes for sale in a geographic area. The MLS permits
that agent to view information about homes represented by OTHER brokers.
The MLS is an exchange for real estate, just as the New York Stock
Exchange and NASDAQ are exchanges for securities, but the MLS it is not
an open exchange or a public exchange. Each MLS's is governed by a
private entity and the rules are set by that private entity. The MLS
typically combines the listings for all available properties that are
represented by all brokers that are members of the MLS. Membership in the
MLS is generally considered to be essential to the practice of real
estate brokerage--a broker that is not a member of the MLS cannot put
information into the MLS or access information put in by other brokers.
In general, MLS's restrict membership and access to real estate agents
who are 1) licensed by the state, and 2) members of the trade
association, the National Association of Realtors. In many cases, a local
MLS is a company owned and operated by brokers that use it. In some
cases, the MLS is owned by the local or state trade association of real
estate agents. In most cases, MLS's abide by rules set by the National
Association of Realtors (NAR). Currently, in the United States there is
no one central MLS. MLS's have city-wide or regional coverage. In 2005,
there were approximately 800 MLS's in America, each dedicated to a city
or region.
[0085] PHP. (The initials come from the earliest version of the program,
which was called "Personal Home Page Tools") A server-side,
cross-platform, HTML-embedded scripting language used to create dynamic
web pages. PHP is Open Source software.
[0086] Search Engine. Program designed to help find information stored on
a computer system such as the World Wide Web, or a personal computer. The
search engine allows one to ask for content meeting specific criteria
(typically those containing a given word or phrase) and retrieves a list
of references that match those criteria. Search engines use regularly
updated indexes to operate quickly and efficiently. Without further
qualification, search engine usually refers to a Web search engine, which
searches for information on the public Web. Other kinds of search engine
are enterprise search engines, which search on intranets, personal search
engines, which search individual personal computers, and mobile search
engines.
[0087] Search Engine Optimization (SEO). Set of methods aimed at improving
the ranking of a website in search engine listings. SEO is primarily
concerned with advancing the goals of web sites by improving the number
and position of its organic search results for a wide variety of relevant
keywords. SEO strategies can increase the number of visitors, and the
quality of visitors, where quality means visitors who complete the action
the site intends (e.g. purchase, sign up, learn something). Ranking well
in the organic search results can provide targeted traffic, potentially
at a lower cost. Site owners may choose to optimize their sites for
organic search.
[0088] Session ID. In the case of transport protocols which do not
implement a formal session layer sessions are maintained by a higher
level program using a method defined in the data being exchanged. For
example, an HTTP exchange between a browser and a remote host may include
an HTTP cookie which identifies state, such as a unique session ID,
information about the user's preferences or authorization level.
[0089] Spider. See Web Crawler below.
[0090] Structured Query Language (SQL). SQL is a standard language used to
communicate with relational database management systems (such as Oracle,
Sybase, Microsoft SQL Server, Access, etc.) for the purpose of performing
tasks such as data insertion, deletion, update, and general query for the
return of data.
[0091] Simple Object Access Protocol (SOAP). SOAP is a lightweight
XML/HTTP-based protocol for the exchange of information in a
decentralized distributed platform-independent environment.
Fundamentally, SOAP consists of three parts. The first is an envelope
that defines a framework for describing what is contained in the message
and how it should be processed. The second is a set of encoding rules for
expressing instances of application-defined data types. The third is a
normalized convention for representing remote procedure calls and
responses.
[0092] Transmission Control Protocol/Internet Protocol (TCP/IP). A
standard Internet protocol (or set of protocols) which specifies how two
computers exchange data over the Internet. TCP/IP handles issues such as
packetization, packet addressing, and handshaking and error correction.
For more information on TCP/IP, see Volumes I, II and III of Corner and
Stevens, Internetworking with TCP/IP, Prentice Hall, Inc., ISBNs
0-13-468505-9 (vol. I), 0-13-125527-4 (vol. II), and 0-13-474222-2 (vol.
III).
[0093] Uniform Resource Locator (URL). A unique address which fully
specifies the location of a file or other resource on the Internet. The
general format of a URL is protocol://machine address:port/path/filename.
The port specification is optional, and, if not entered by the user, the
Web browser defaults to the standard port for whatever service is
specified as the protocol. For example, if HTTP is specified as the
protocol, the Web browser will use the HTTP default port. The machine
address in this example is the domain name for the computer or device on
which the file is located.
[0094] USB. Universal Serial Bus. USB provides a serial bus standard for
connecting devices, usually to a computer, but it also is in use on other
devices such as set-top boxes, game consoles. USB can connect peripherals
such as mice, keyboards, gamepads and joysticks, scanners, digital
cameras, printers, hard disks, and networking components.
[0095] WAN. A Wide Area Network, such as the Internet.
[0096] Web Crawler (also known as a web spider or ant). A program which
browses the World Wide Web in a methodical, automated manner. Web
crawlers are mainly used to create a copy of all the visited pages for
later processing by a search engine, which indexes the downloaded pages
to provide fast searches. Crawlers can also be used for automating
maintenance tasks on a web site, such as checking links or validating
HTML code. Also, crawlers can be used to gather specific types of
information from Web pages, such as harvesting e-mail addresses (usually
for spam). A web crawler is one type of bot, or software agent. In
general, it starts with a list of URLs to visit. As it visits these URLs,
it identifies all the hyperlinks in the page and adds them to the list of
URLs to visit, recursively browsing the Web according to a set of
policies.
[0097] World Wide Web ("Web"). Used herein to refer generally to both (1)
a distributed collection of interlinked, user-viewable hypertext
documents (commonly referred to as "Web documents", "Web pages",
"electronic pages" or "home pages") that are accessible via the Internet,
and (2) the client and server software components that provide user
access to such documents using standardized Internet protocols.
Currently, the primary standard protocol for allowing applications to
locate and acquire Web documents is the Hypertext Transfer Protocol
(HTTP), and the electronic pages are encoded using the Hypertext Markup
Language (HTML). However, the terms "World Wide Web" and "Web" are
intended to encompass future markup languages and transport protocols
that may be used in place of or in addition to the Hypertext Markup
Language (HTML) and the Hypertext Transfer Protocol (HTTP).
DETAILED DESCRIPTION OF THE BEST MODES AND PREFERRED EMBODIMENTS OF THE
INVENTION
[0098] Referring to FIG. 1, an overview schematic of a Web-page Generation
system 100, its processes and their relationship relating to dynamic web
page generation on behalf of realtors according to a preferred embodiment
of the present invention, preferably Realtor A 102 (representative of any
number of realtors, including, as depicted, Realtor B 103, Realtor C 104
and Realtor n 105) completes an agreement with Web-Services Provider 101
to provide web-site development services including the use of Web Site
Generation System 112 relating to the creation and maintenance of Realtor
A Web Site 122 (representative of any number of web sites for realtors,
including, as depicted, Realtor B Web Site 123, Realtor C Web Site 124
and Realtor n Web Site 125) (at least herein embodying offering such
program services to at least one web-site operator of such plurality of
web-site operators). Preferably, Realtor A 102 will, as part of the
agreement to provide web-site development services, provide Web-Services
Provider 101 permission to access the MLS Database 115 on behalf of
Realtor A 102 for the purpose of displaying real property information on
Realtor A Web Site 122. Preferably, web-site development services
provided by Web-Services Provider 101 includes automated creation of an
search-engine-indexable web site which is search-engine-optimized to
achieve the desired index rankings, such as Realtor A Web Site 122, from
content, parameters and web-page source code stored in Master Tables
Database 218, Static Page Content Database 217 and MLS Copy Database 215
(at least herein embodying performing such program services by such at
least one web-services provider on behalf of such at least one web-site
operator of such plurality of web-site operators). Preferably, the real
property information displayed includes real properties for sale and real
properties for rent/lease (at least herein embodying wherein at least
some of such uploaded content represents real properties offered for
sale; and at least herein embodying wherein at least some of such
uploaded content represents real properties offered for rent).
Preferably, Web-Services Provider 101 receives payment from Realtor A 102
in return for providing web-site development services on behalf of
Realtor A 102 (at least herein embodying receiving payment for such
program services, by such at least one web-services provider from such at
least one web-site operator of such plurality of web-site operators).
Preferably, Web-Services Provider 101 contributes income in excess of
costs to selected Charitable Organizations 110.
[0099] Preferably, Realtor A 102 provides static information to
Web-Services Provider 101. Preferably, this information is in the form of
text, graphics (logos, etc.) and images which are used on some or all web
pages, such as page header and footer text (See FIG. 13 and FIG. 16).
Preferably, Realtor A 102 may also provide any personal (custom) HTML
pages for the site for such web pages as "About Us". Preferably, textual
information provided by Realtor A 102 includes replacement variables
which permit Web-Site Generator System 112 to automatically replace the
variable with Keywords 224 relevant to content of the automatically
generated web page. Keywords 224 are preferably selected and used to
assist in optimizing indexing ranking results of selected web pages by
spiders used by search engine providers.
[0100] Preferably, Realtor A 102 also provides parametric information
about preferred geographic areas (such as suburb names or "east valley"),
and preferred property types (such as "horse properties", "view
properties", etc.). Preferably, Web-Services Provider 101 utilizes this
information to automatically select the properties from MLS Copy Database
215 for display on Realtor A Web Site 122. Preferably, each automatically
generated web page providing information about a property offered for
sale or rent/lease (See FIG. 14) is search-engine-indexable by spiders
operated by one or more search engine providers such as Yahoo.com and
Google.com.
[0101] According to a preferred embodiment of the present invention,
automated creation of a search-engine-indexable web site, such as Realtor
A Web Site 122, is accomplished by Web-Site Generator System 112.
Preferably, Web-Site Generator System 112 generates, on request, all
appropriate static and dynamic pages for Realtor A Web Site 122 using
various methods (described below with respect to FIG. 3, FIG. 4 and FIG.
5) from selected content from MLS Copy Database 215, Static Page Content
Database 217 and Master Tables Database 218. Preferably, the same set of
application programs and methods comprising Web Site Generation System
112 is used for all generated web pages within each generated web site,
such as Realtor A Web Site 122 (representative of any number of realtor's
web sites, including, as depicted, Realtor B Web Site 123, Realtor C Web
Site 124 and Realtor n Web Site 125). Preferably, each generated web site
requires unique content, provided by Realtor A 102 (representative of any
number of realtors, including, as depicted, Realtor B 103, Realtor C 104
and Realtor n 105), as described above to ensure uniqueness and to make
it available to be indexed by spiders. Preferably, the robots meta-tag is
automatically set to "NOINDEX" if the geographic or specialty segments
web page is being generated without any human created content.
Preferably, if human created content is present and will be incorporated
in the generated web page the robots meta-tag value will not be set to
"NOINDEX". (An example of this usage is "<META NAME="ROBOTS"
CONTENT="NOINDEX, NOFOLLOW">"). This method ensures generated web page
uniqueness by preventing spiders from indexing web pages containing
solely automatically generated content without preventing use of the
generated web pages by human users.
[0102] Preferably, Search Engine 1 Spider 130 (representative of any
number of search engine spiders, including, as depicted, Search Engine 2
Spider 131) finds Realtor A Web Site 122 (representative of any number of
realtor's web sites, including, as depicted, Realtor B Web Site 123,
Realtor C Web Site 124 and Realtor n Web Site 125) and indexes each
appropriate web page contained within Realtor A Web Site 122 by
associating the URL of each appropriate web page with desired keywords
representing the subject matter of the page. The indexing results of
Search Engine 1 Spider 130 are then made available through Search Engine
1 Web Site 132 (representative of any number of search engine web sites,
including, as depicted, Search Engine 2 Web Site 133) to Real Estate
Buyer 1 107 (representative of any number of real estate buyers,
including, as depicted, Real Estate Buyer 2 108) when Real Estate Buyer 1
107 accesses Search Engine 1 Web Site 132 and initiates a search using
one or keywords associated with the subject matter of a page contained
within Realtor A Web Site 122. Real Estate Buyer 1 107 may then select a
link returned by Search Engine 1 Web Site 132 and then view the desired
web page preferably generated by Web Site Generation System 112. Thus
Real Estate Buyer 1 107 may search for, and find, real properties which
meet his/her criteria in the same manner he/she would search for any
other information on the Internet even though the information is stored
in a database and each web page is dynamic and generated on request.
[0103] According to a preferred embodiment of the present invention, real
estate listings from sources other than MLS Database 115 can be used. For
example, Realtor A can provide some or all of their "exclusive" real
estate listings. Exclusive real estate listing information can either be
in the same format as an MLS listing or structured differently.
Preferably, the exclusive real estate listings will only be available on
web pages associated with a particular realtor (Realtor A in this
example) since these real estate listings are exclusive to a realtor.
They can be displayed in a separate category, e.g., "Exclusive Listings
of Realtor A", or displayed together with MLS listings. Preferably, if
the exclusive real estate listings are placed together with MLS listings,
the exclusive real estate listings will be identified as being exclusive
listings.
[0104] Referring to FIG. 2, which shows an overview schematic of set up
and maintenance process 200 relating to establishment of a dynamic web
page generation web site on behalf of Realtor A 102 according to a
preferred embodiment of the present invention, preferably each night the
content of MLS Database 115 is downloaded to MLS Copy Database 215 which
is accessible by Web Site Generation System 112 (at least herein
embodying uploading, by such at least one web-services provider, content
of at least one database, having information useful to each of such
plurality of such web-site operators). Preferably, content uploaded is
selected by geographic areas or other selection criteria, such as view
properties or luxury homes or some other criteria based on information
contained in MLS Database selected by Realtor A 102. Preferably, Web
Services Provider 101 will only upload content if Realtor A 102 is a
member of the local MLS organization and is therefore authorized to
utilize MLS Database 115.
[0105] Preferably, in process Static Page Content 205, Realtor A 102
provides either completed static page HTML or information sufficient for
Web Services Provider 101 to complete required static page HTML.
Preferably, Web Services Provider 101 provides detailed instructions for
completing required static HTML pages to Realtor A 102 (Refer to Appendix
A--Website Template Requirements and Design Instructions and Appendix
E--Link Building Functions). Typically static HTML pages are used for
"About Us", "Contact Us" and similar personalized pages. Additionally,
Web Services Provider 101 requires Realtor A 102 to provide Header
Graphic, Navigation Menu Top Image, web page backgrounds image,
Navigation Menu Bottom Image, and Navigation Menu Middle Background (at
least herein embodying receiving, by such at least one web-services
provider, web-page static content from each of such plurality of such
web-site operators). Preferably, required information and content
provided by Realtor A 102 is entered and stored in Static Page Content
Database 217 at completion of process Static Page Content 205 preferably
using Data Mgt System 216 (See FIG. 20 for an example input screen) (at
least herein embodying receiving, by such at least one web-services
provider, web-page content display parameters, relating to such at least
one web site, from such at least one web-site operator of such plurality
of such web-site operators).
[0106] Preferably, Web Services Provider 101 prepares and enters required
information for Agency/list Setup 209 which is used to control generation
of Realtor A Web Site 122 in process Control Tables Information 207.
Preferably, Realtor A Web Site 122 is assigned an IP Address and other
information is inputted to ensure all necessary data is available when a
web page is requested as shown in FIG. 18. Preferably, Realtor A 102 also
provides Web Services Provider 101 information regarding areas of
specialization which typically include geographic areas within a
metropolitan area (such as City of Tempe within the Phoenix metropolitan
area) and or particular types of properties (such as horse properties,
historic properties, etc.). Preferably, Web Site Generation System 112
uses this information to select, organize and present summary and detail
property information on Realtor A Web Site 122. Additionally, required
Page Menu Items 210 is completed as shown in FIG. 19. Preferably, Page
Menu Items 210 provides the necessary links to support navigation between
web pages within Realtor A Web Site 122 including intermediate web pages
for various types of properties. Preferably, as shown in FIG. 2
information associated with Page Menu Items 210 and Agency/list Setup 209
is stored in Master Tables Database 218. Refer to Appendix B--Data
Management System for details of entry and management of the contents of
Master Tables Database 218.
[0107] Preferably, Web Services Provider 101 prepares necessary .net
Framework source code templates for each unique dynamic page to be
presented on Realtor A Web Site 122 (as shown in FIG. 8, FIG. 9, FIG. 12,
FIG. 13, FIG. 17, FIG. 18 and FIG. 19) in process HTML Source Code 201.
Preferably, .net Framework source code templates are used for generation
of Realtor A Web Site 122, Realtor B Web Site 123, Realtor C Web Site 124
and Realtor n Web Site 125 without modification. Thus, each web site can
be created as unique from a single set of .net Framework source code very
quickly.
[0108] Preferably, in process Keywords 220 Web Services Provider 101
compiles a list of Keywords 224 to be used improve indexing results for
Realtor A Web Site 122. Preferably, Keywords 224 are inputted to Master
Keyword Table which maintained as part of Master Tables Database 218.
Preferably, Keywords 224 are used in a coordinated manner for Realtor A
Web Site 122 in Anchor Text 901, page titles, headings, body text,
meta-tags and alt tags to improve search engine rankings for indexed
pages associated with Keywords 224 and to help ensure uniqueness when the
same content may be referenced from more than one landing page.
[0109] For example, preferably, Anchor Text 901 associated with URL links
to database segmentations, such as community, region, property type,
specialty properties, etc., used by Realtor A Web Site 122 is randomly
re-phrased using contextually appropriate Keywords 224. Preferably,
varying Anchor Text 901 associated with URL links to database
segmentations helps to ensure uniqueness for each Realtor A Web Site 122
when viewed and indexed by spiders. Additionally, combining appropriate
Keywords 224 with variables included within Specialty Page URL 611
permits effective control of how broadly or narrowly relevance is imputed
to Keywords 224. Preferably, from the view of search engines, usage of a
limited number of Keywords 224 will impute greater weight to each of the
selected Keywords 224; conversely less usage of a larger number of
Keyword 224 imputes less weight to each selected Keyword 224, but more
Keywords 224 are given weight. Refer to FIG. 7 for an example of a
typical landing page and Anchor Text 901 which provides examples of how
anchor text is modified. Preferably, the Anchor Text 901 is re-phrased by
referring to Master Keyword Table, a database table of contextually
appropriate keywords randomly selecting contextually appropriate Keywords
224 and limiting their use to their predetermined percentage of all
replacements (at least herein embodying computer-generating, on demand,
at least one anchor text relating to such at least one uniform resource
locator relating to such at least one web page; and at least herein
embodying wherein such at least one anchor text comprises such at least
one web-search term relevant to such at least one web page).
[0110] Preferably, Web Services Provider 101 also completes static text
blocks as shown in FIG. 13 and FIG. 16 for general use and for each
Realtor A 102. As shown in FIG. 16 Header Text Block 220 can preferably
include Merge Variables 223 which can be replaced with Keywords 224 when
the text is used in the creation of Realtor A Web Site 122 (at least
herein embodying wherein such web-page static content contains at least
one replaceable term; and at least herein embodying creating, by at least
one web-services provider, at least one web-search keyword list on behalf
of each of such plurality of such web-site operators). Thus, each web
page where this text block appears will be modified to be relevant to the
information being displayed. For example, preferably Merge Variables 223
([city] and [dwellingtype]) as shown in FIG. 16 are replaced with
Keywords 224 "Chandler" and "Home" in Modified Header Text Block 221 as
shown in FIG. 14 are relevant to the property web page being generated
and displayed and preferably assist in improving spider indexing results
(at least herein embodying wherein such at least one web-search keyword
list comprises such at least one web-search term; and at least herein
embodying replacing, on demand, such at least one replaceable term, with
such at least one web-search term). (Refer to Appendix C--Real Estate
Keywords and Appendix D--Web Site Variable Replacement Outline for a list
of keywords and variables).
[0111] Referring to FIG. 3, an overview schematic of dynamic web page
generation system 300 according to a preferred embodiment of the present
invention, preferably when Real Estate Buyer 1 107 accesses Realtor A Web
Site 122 by entering the URL for Realtor A Web Site 122 into a browser a
request is sent to Web Site Generation System 112 where it is received by
Web Server 310. Preferably, Web Server 310 evaluates the IP Address of
Domain Name 601 (for example www.parsonsteam.com) of the requested URL to
determine if it is valid by comparing it to a list of valid IP addresses
(provided from Master Tables Database 218), determines related Menu Page
Reference 602 for Realtor A Web Site 122 for Master Tables Database 218
and passes it to Application Server 311. Preferably, Application Server
311 will accept Menu Page Reference 602 for Realtor A Web Site 122 and
begin preparation of a complete web page by retrieving parametric
instructions for Realtor A 102 and required source code templates (See
FIG. 8, FIG. 12 and FIG. 15 for source code templates for creating web
pages) from Master Tables Database 218, retrieving static web page
content as inputted HTML information (See FIG. 9) from Static Page
Content Database 217 and retrieving detail property data from MLS Copy
Database 215. Preferably, Application Server 311 utilizes pre-coded
queries and stored procedures stored in Master Tables Database 218 to
complete the necessary retrievals (See FIG. 21 for examples of data
tables, queries and stored procedures maintained within Master Tables
Database 218 and See FIG. 22, FIG. 23, FIG. 24 and FIG. 25). Preferably,
Application Server 311 then assembles a complete set of HTML source code
(See FIG. 10) for Realtor A Web Page 301 which can be used by web browser
of Real Estate Buyer 1 107 to render the requested web page (See FIG. 7,
FIG. 11 and FIG. 14 for examples of generated web pages). Preferably, the
generated source code is then returned to Web Server 310 which in turn
provides it to the web browser being used by Real Estate Buyer 1 107
which then renders requested Realtor A Web Page 301 in a visible form for
Real Estate Buyer 1 107 (at least herein embodying computer-generating,
on demand, using such received web-page content display parameters, at
least one web page containing at least some of such uploaded content for
at least one web-site operator of such plurality of such web site
operators).
[0112] Preferably, Web Server 310 utilizes functions provided by Microsoft
IIS and Application Server 311 relies on Microsoft .net Framework
services and functions. Upon reading the teachings of this specification,
those with ordinary skill in the art will now understand that, under
appropriate circumstances, considering such issues as changes in
technology and software capabilities, software offered by other software
vendors, such as Sun Microsystems Inc., may suffice.
[0113] Preferably, Realtor A Web Page 301 (representative of all generated
web pages) contains one or more URL's generated by Application Server 311
which are links to other web pages within Realtor A Web Site 122 (at
least herein embodying computer-generating, on demand, at least one
uniform resource locator relating to such at least one web page).
Preferably, all URL's generated and contained within Realtor A Web Page
301 will be interpreted by search engine indexing programs (spiders) as
being URL's for static web pages (at least herein embodying wherein such
at least one uniform resource locator is indexable by at least one
Internet-based-indexing computer program). Preferably each web page is
generated with Anchor Text 901, associated with each URL reference, such
as Specialty Page URL 611, which includes contextually correct Keywords
224 related to Keywords 224 also used within the generated HTML detail
web page, including page title, heading, body text, meta-tags and alt
tags (at least herein embodying wherein such at least one uniform
resource locator comprises at least one web-search term relevant to such
at least one web page). Preferably, selection of Keywords 224 is from
Master Keyword Table contained within Master Tables Database 218.
Preferably, content of Anchor Text 901 is based on content of generated
detail web pages referenced by landing pages (as shown in FIG. 7) to
either reinforce relevance of narrowly focused keywords or to impute
relevance to a wide range of keywords, depending on the setting of the
weighted randomizer (at least herein embodying computer-generating, on
demand, at least one anchor text relating to such at least one uniform
resource locator relating to such at least one web page; and at least
herein embodying wherein such at least one anchor text comprises such at
least one web-search term relevant to such at least one web page).
Preferably, each Keyword 224 is assigned a weight reflecting the desired
frequency with which it will be used. Preferably, the assigned weight is
considered when randomly selecting Keywords 224 (at least herein
embodying wherein such at least one web-search term is selected from such
at least one web-search keyword list).
[0114] Examples of generated URL references are shown in FIG. 26. As
shown, each generated URL preferably contains Domain Name 601, Menu Page
Reference 602 and Captured Variables 603. Preferably, in these examples,
Captured Variables 603, contained within the underscores are
programmatically selected, based on content of detail property web page
content referenced by Specialty Page URL 611, and inserted to provide
uniqueness and relevancy to each generated URL when it is indexed by a
search engine indexing programs (spiders) from search engine providers
(at least herein embodying wherein such at least one web-search term is
selected from such at least one web-search keyword list). Preferably,
Menu Page Reference 602 is inputted and stored in Master Tables Database
218 for each geographic area or type of property in which Realtor A 102
specializes.
[0115] Preferably, when Real Estate Buyer 2 108 conducts a search for a
luxury home for sale in Scottsdale using a search engine such as Google
or Yahoo one of the URL's that may be returned is
"http://www.parsonsteam.com/2460597_Luxury-House-in-Scottsdale-for-Sale_m-
lsdetail.aspx". If Real Estate Buyer 2 108 selects this URL he/she will be
presented with the requested web page preferably generated by Web Site
Generation System 112. Preferably, Web Server 310 receives the requested
URL, evaluates the IP Address of Domain Name 601 (for example
www.parsonsteam.com) to determine if it is valid by comparing it to a
list of valid IP addresses (provided from Master Tables Database 218),
determines related Menu Page Reference 602 (as shown in FIG. 26) for
Realtor A Web Site 122 for Master Tables Database 218 and passes it to
Application Server 311. Preferably, Application Server 311 will accept
Menu Page Reference 602 for Realtor A Web Site 122 and begin preparation
of a complete web page by retrieving parametric instructions for Realtor
A 102 and required source code templates (See FIG. 8, FIG. 12 and FIG. 15
for source code templates for creating web pages) from Master Tables
Database 218, retrieving static web page content as inputted HTML
information (See FIG. 9) from Static Page Content Database 217 and
retrieving detail property data from MLS Copy Database 215. Preferably,
Application Server 311 then assembles a complete set of HTML source code
(See FIG. 10) for Realtor A Web Page 301 which can be used by web browser
of Real Estate Buyer 2 108 to render the requested web page (See FIG. 7,
FIG. 11 and FIG. 14 for examples of generated web pages). Preferably, the
generated source code is then returned to Web Server 310 which in turn
provides it to the web browser being used by Real Estate Buyer 2 108
which then renders requested Realtor A Web Page 301 in a visible form for
Real Estate Buyer 1 107.
[0116] Preferably, Web Site Generation System 112 accumulates a count of
requests for each Realtor A Web Page 301 included in Realtor A Web Site
122 for the purpose of preparing statistical analyses. Preferably, these
analyses may be completed with respect to any data field provided as part
of MLS Database 115. Thus, preferably statistical analyses may be
prepared for Realtor A 102 as well as between Realtor A 102 and Realtor B
103 or any other combination of data fields and Realtor A 102 and Realtor
B 103. Preferably, such statistical analyses are useful as metrics of
activity over time and for identifying market trends.
[0117] Referring to FIG. 4, which shows an overview schematic of dynamic
web page generation process flow when a web page is requested through a
realtor's home page according to a preferred embodiment of the present
invention, in step Request Realtor Web Site 401 an Internet user or
spider requests the home page for Realtor A Web Site 122. Preferably,
requested Home Page URL 610 is received by Web Site Generation System 112
and Domain Name 601 is translated to the assigned IP address for Realtor
A Web Site 122 in step Translate Requested IP to Realtor 402 (at least
herein embodying determining, automatically, such content of each such
web page of such plurality of web pages to be generated; and at least
herein embodying wherein such determining is based on at least one domain
name portion of such at least one uniform resource locator relating to
such at least one web page). Preferably, in step Query Realtor Databases
403 the translated IP address is used to retrieve parametric instructions
for Realtor A 102, required source code templates, URL links (such as
Property Detail URL 612 and Specialty Page URL 611) and Keywords 224 are
retrieved from Master Tables Database 218, and static web page content
from Static Page Content Database 217. Preferably, in step Generate Home
Page 404 complete HTML code is generated from the retrieved information.
Preferably, in step Generate Summary 405 a list of summary links is
obtained. Additionally, preferably appropriate Keywords 224 are
programmatically inserted as meta-tags within the meta-tag section of the
generated source code and preferably any Merge Variables 223 found in
text to be used on the generated page will replaced with relevant
Keywords 224 (at least herein embodying inserting, programmatically, such
selected at least one web-search term as at least one meta-tag into each
such web page of such plurality of web pages; and at least herein
embodying wherein such selected at least one web-search term is relevant
to such content of each such web page of such plurality of web pages).
Finally, the generated source code is returned to the user as a visible
web page or as source code to a spider (See FIG. 7).
[0118] Preferably, in step Select Summary Link 406, the user or spider
selects Specialty Page URL 611 to request another web page contained
within the Realtor A Web Site 122 which includes all properties meeting
the particular geographic or specialty criteria contained within the
Specialty Page URL 611. However, in certain situations, instead of a list
of properties, another web page with additional summary links is
generated. In such cases, preferably the step Generate Summary 405 is
again performed. Preferably, a "silo" data structure is used to track
levels of themed content. A silo data structure is any data structure
that can store a hierarchy of themed content. For example, if the theme
is "Phoenix real estate", the silo might contain the topics "Phoenix
condos", "Phoenix luxury homes", "Phoenix golf properties" on the first
level. One or more of these topics might themselves contain further
themed content on the next level. For example, the category "Phoenix
luxury homes" might be further broken down to "Phoenix luxury homes over
$2 million" and "Phoenix luxury homes under $2 million". Preferably,
related MLS listings can be integrated into any specific level that is
theme-related to the level's content and optimized to support the topic
of the level. Preferably, desirable market-specific attributes within the
market are utilized to create "market spaces". For example, selecting
real estate listings on price allows properties to be characterized as
"luxury" or "affordable". Preferably, real estate listings are associated
with the market space for which they share at least one attribute. In
general, the number of categories is driven by database content (e.g.,
the number of attributes that can be parsed from an MLS listing) and the
type of property that an individual real estate agent wishes to focus on
selling. Preferably, the step Generate Summary 405 and Select Summary
Link 406 are repeated until the user or spider requests a Specialty Page
URL 611 associated with themed content at the "bottom" of the silo data
structure (e.g., at a level that is not further broken down).
[0119] Preferably, in step Query Realtor and MLS Databases 407 requested
Specialty Page URL 611 is received by Web Site Generation System 112
translated and queries made to Master Tables Database 218, Static Page
Content Database 217 and MLS Copy Database 215 to complete generation of
source code for requested specialty web page (See FIG. 11). Preferably,
in step Generate Properties List and URLs 408, source code for requested
web page including generation of Property Detail URL 612 for each real
property meeting the particular geographic or specialty criteria
contained within Specialty Page URL 611 is generated and returned to the
requester, user or spider. Additionally, preferably of appropriate
keywords are programmatically inserted as meta-tags within the meta-tag
section of the generated source code and preferably any Merge Variables
223 found in text to be used on the generated page will replaced with
relevant keywords and phrases.
[0120] In step Select Property Detail URL 409, user or spider selects
Property Detail URL 612 relating to a particular real property.
Preferably, in step Query Realtor and MLS Databases 410 selected Property
Detail URL 612 is received by Web Site Generation System 112 translated
and queries made to Master Tables Database 218, Static Page Content
Database 217. Preferably, MLS property details are retrieved from MLS
Copy Database 215 using MLS Detail Reference 604 portion of Property
Detail URL 612 to obtain information to complete generation of source
code for requested property detail web page (See FIG. 14).
[0121] In step, Generate Property Detail Page 411 Web Site Generation
System 112 completes generation of requested property detail page
including programmatic insertion of appropriate keywords as meta-tags
within the meta-tag section of the generated source code for the
requested property detail web page. Additionally, preferably any Merge
Variables 223 found in text to be used on the generated page will be
replaced with relevant keywords and phrases. Finally, the requested web
page is returned to the user or spider requesting it.
[0122] Referring to FIG. 5, which shows an overview schematic of dynamic
web page generation process flow when a web page is requested from a
search engine results page according to a preferred embodiment of the
present invention, in step Select Search Engine Search Results Link 501,
a user completes a web-based search using keywords such as "luxury home
scottsdale" with a search engine provider web site such as Google.com or
Yahoo.com. Search engine results web page returned by the user's request
will include one or more Property Detail URL 612 because it appears to be
a static URL and therefore has been indexed by a spider operating on
behalf of a search engine provider. Preferably, user selects Property
Detail URL 612 and the request is received by Web Site Generation System
112.
[0123] Preferably, in step Translate Requested IP to Realtor 502, Web Site
Generation System 112 receives Property Detail URL 612 which includes
Domain Name 601. Preferably, Domain Name 601 is translated to the
assigned IP address for Realtor A Web Site 122.
[0124] Preferably, in step Query Realtor and MLS Databases 503 the
translated IP address is used to retrieve parametric instructions for
Realtor A 102 and required source code templates are retrieved from
Master Tables Database 218, and static web page content from Static Page
Content Database 217. Preferably, MLS detail is retrieved from MLS Copy
Database 215 using MLS Detail Reference 604 portion of received Property
Detail URL 612.
[0125] Preferably, in step Generate Property Detail Page 504, Web Site
Generation System 112 completes generation of requested property detail
page including programmatic insertion of appropriate keywords as
meta-tags within the meta-tag section of the generated source code for
the requested property detail web page. Additionally, preferably any
Merge Variables 223 found in text to be used on the generated page will
be replaced with relevant keywords and phrases. Finally, the requested
web page is returned to the user it.
[0126] According to a preferred embodiment of the present invention, a
link exchange is provided to encourage traffic to be driven to at least
one web-site. In addition to driving traffic via external linking to the
at least one web-site, the link exchange described herein is designed to
enhance search engine ranking. Referring to FIG. 6(a), which shows an
overview schematic of a link exchange set-up process flow, in step Set Up
Landing Page Library 701, a landing page library is created. Preferably,
a web site operator (e.g., Realtor A) defines a set of Anchor Text and
Description Templates. Preferably, these Anchor Text and Description
Templates employ industry-specific keywords. (FIG. 27 is an example of a
set-up screen for entering information to set up a landing page library.
FIG. 28 is an example of a preview screen for previewing the provided
landing page library information). In step Assign Library to Agency 702,
the landing page library is assigned to a particular customer (e.g.,
Realtor A). (FIG. 29 shows an example of a screen for inputting
information for assigning a landing page library to a particular
customer). In step Create Landing Page Record 703, a landing page record
is created (preferably one for each landing page chosen within a web
site.) Preferably, the URL of the landing page is specified along with
one or more variable that are used to create web page text that encourage
indexing by a spider. (FIG. 30 shows a screen for creating a landing page
record). A main idea of the link exchange feature described herein is to
rotate generated links to landing pages according to a random or a
predetermined selection probability. In step Assign Weighting Values 704,
preferably, after all the landing page records are created, a weighting
value is assigned to each of the landing pages. For example, as shown in
FIG. 31, the landing page "http://www.parsonsteam.com" is assigned a 50%
weight, the landing page
"http://www.parsonsteam.com/phx_Phoenix-Condos_CodosForCity.aspx" is
assigned a 10% weight, the landing
"http://www.parsonsteam.com/phx_Phoenix-Golf_GolfForCity.aspx" is
assigned a 10% weight, the landing page
"http://www.parsonsteam.com/phx_Phoenix-Historic-District_HistoricForCity-
.aspx" is assigned a 10% weight, and the land page
"http://www.parsonsteam.com/phx_Phoenix-Horse-Properties_HorseForCity.asp-
x" is assigned a 10% weight. In this example, a link to the web site home
page ("http://www.parsonsteam.com") will be provided half the time to
someone requesting a link exchange. Links to any of the remaining landing
pages will be provided to a party requesting a link exchange ten percent
of the time. Referring to FIG. 6(b), which shows an overview schematic of
the link exchange feature in operation, in step Receive Request for Link
Exchange 710, an operator of a web site requests a link exchange.
Preferably, this link exchange request is accomplished via screen input.
For example, the web site operator of web site http://www.website1.com
might enter information in a web-based form provided on web page
http://www.linkexchange/parsonsteam.com requesting web sites to exchange
links. Preferably, the form would require that the URL of the requester's
link be entered. In step Accept Provided Link 711, the entered URL of the
requester's link is accepted. Preferably, the accepted URL would be
displayed on a web-site to fulfill the agreement to exchange links. In
step Generate Link For Requester 712, a link is generated for the
Requester along with text describing the landing page which the link is
associated with. Preferably, actual HTML code is generated with the URL
of the landing page and description text encoded therein. (FIG. 32 shows
an example of information that would preferably be displayed to the
requester. Note that this information includes instructions for copying
and pasting the generated HTML coding to the requester's web-site.)
[0127] According to a preferred embodiment of the present invention,
generated web page source code, as described with reference to FIG. 3,
FIG. 4 and FIG. 5, is optimized to produce the possible search engine
indexing results for Realtor A 102. Preferably, Web Services Provider 101
observes and analyzes search engine indexing methods to determine the
most effective means for creation of dynamic and static web pages.
Preferably, Web Services Provider 101 uses various search engine
optimization methods for generating web page source code: [0128] 1. Use
of CSS (Cascading Style Sheet) functions to allow for optimized placement
of important content near the beginning of web page source code to
achieve improved rankings for keywords. Preferably, the sequence of web
page source code is de-coupled from the visual rendering of generated web
pages (at least herein embodying arranging web-page source code order
relating to such at least one plurality of computer-generated web-pages
for search-engine-optimizing indexing by such at least one Internet-based
indexing program). [0129] 2. Use of LSA on static and generated text to
determine the most effective keywords to be used for improving search
engine indexing results. Preferably, the most effective keywords are used
for variable replacement of Merge Variables 223. [0130] 3. Use of a
single programming source allowing for an unlimited number of web sites
based on same programming (at least herein embodying such
computer-generating steps for each such web page of such plurality of web
pages are performed by exactly one set of computer programming logic).
Preferably, each web site is dynamically generated based on web site
specific configuration. Preferably, improvements in search engine
optimization methods are made available to all Realtor A 102. [0131] 4.
Use of "nofollow" anchor text attribute, permitted by search engine
providers as an HTML attribute, to enhance search engine page ranking of
targeted pages. The "nofollow" anchor text attribute can be use to
prevent search engine indexing of selected URL's thus improving search
engine focus on the most desirable URL's. [0132] 5. Use of anchor text
re-phrasing by random replacement of contextually appropriate keywords
for URL references on web site primary landing pages such as city,
community, specialty property, etc. pages, within each generated web
site. Preferably anchor text used for the same URL on similar landing
pages for different web sites will be different. As shown by Anchor Text
901 on FIG. 7 the contents of Anchor Text 901 vary from one description
of the URL to the next. Preferably, Anchor Text 901 used for the same
URL's on each generated web site will differ due to random replacement of
keywords, thus ensuring uniqueness when viewed by a spider. [0133] 6.
Use of Merge Variables 223 replacement with relevant keywords in
dynamically generated pages. [0134] 7. Use of weighted, randomized
keyword selection from a Master Keyword Table to minimize and prevent
duplicated web pages (at least herein embodying wherein such at least one
computer-generated web page, is indexed by such at least one
Internet-based-indexing computer program, as unique). [0135] 8. Use of
programmatically controlled placement of keywords as meta-tags in the web
page header on a page-by-page basis. (For example: "<LINK id="Styles"
href="pageimages/desertwide/styles.css" type="text/css"
rel="stylesheet"></LINK>") [0136] 9. Automatically creating
"removed property detail web pages" for real properties after removal
from MLS Copy Database 215 to maintain search engine indexing and to
prevent "page not found" messages. [0137] 10. Selectively making on web
pages for geographic or specialty segments available to users and spiders
to improve search engine indexing of available content for Realtor A Web
Site 122. Preferably, the robots meta-tag is automatically set to
"NOINDEX" if the geographic or specialty segments web page is being
generated without any human created content. Preferably, if human created
content is present and will be incorporated in the generated web page the
robots meta-tag value will not be set to "NOINDEX". (An example of this
usage is "<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">"). This
method ensures generated web page uniqueness by preventing spiders from
indexing web pages containing solely automatically generated content
without preventing use of the generated web pages by human users (at
least herein embodying preventing indexing, by such at least one
Internet-based indexing program, of such at least one computer-generated
web page before associating such web-page static content such at least
one computer-generated web page; at least herein embodying associating
such web-page static content with such at least one computer-generated
web page; and at least herein embodying permitting indexing, by such at
least one Internet-based indexing program, of such at least one
computer-generated web page after associating web-page static content
with such at least one computer-generated web page). [0138] 11. Use of
Back Links 902 (as shown in FIG. 14) on linked to pages that are keyword
specific to the keywords used on the calling page used to link to it to
further reinforce and concentrate spider indexed weight of the calling
(landing) pages. [0139] 12. Development of a database querying method
that is very efficient, scaleable, and does not use Session ID's to
control presentation lengthy lists of query results for real properties
within Realtor A Web Site 122.
[0140] Although applicant has described applicant's preferred embodiments
of this invention, it will be understood that the broadest scope of this
invention includes modifications such as diverse shapes, sizes, and
materials. Such scope is limited only by the below claims as read in
connection with the above specification. Further, many other advantages
of applicant's invention will be apparent to those skilled in the art
from the above descriptions and the below claims.
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